网络思政视域下高校融媒体平台建设初探  

Exploring the Construction of Integrated Media Platforms in Universities from the Perspective of Network Ideology and Politics

作　　者：程洁 苏洁红 Cheng Jie;Su Jiehong(School of Finance,Tongling University,Tongling,Anhui 244000,China;School of Mechanical Engineering,Chaohu University,Chaohu,Anhui 238000,China)

机构地区：[1]铜陵学院金融学院,安徽铜陵244000 [2]巢湖学院机械工程学院,安徽巢湖238000

出　　处：《黑龙江工业学院学报(综合版)》2024年第12期57-59,共3页Journal of Heilongjiang University of Technology(Comprehensive Edition)

基　　金：2023年高校“三全育人”综合改革和思政能力提升计划项目“‘融媒体时代大学生网络思政教育’辅导员名师工作室”(项目编号:sztsjh-2023-4-12);安徽省2023年高校“三全育人”综合改革和思想政治能力提升计划项目“高校网络教育名师培育支持计划项目”(项目编号:sztsjh-2023-9-8)。

摘　　要：融媒体的快速发展,为高校思想政治教育提供了新的工具和动能。在网络思政视角下,高校融媒体平台应具备“大思政”“大宣传”“大数据”“大实践”的功能。在当前高校的融媒体建设实践中,存在内容生产不新、媒体融合不深、硬件保障不力等问题,应在理念上促进“四全媒体”与“三全育人”的内涵结合,内容上坚持生产原创内容、拓展多元供给、创新传播流程,硬件上完善组织建设和后勤保障机制,探索融媒体网络思政的新模式,推进高校融媒体平台的内涵建设、内容建设和组织建设。The rapid development of integrated media has provided new tools and momentum for ideological and political education in universities.From the perspective of online ideological and political education,university integrated media platforms should have the functions of"great ideological and political education","great publicity","big data"and"big practice".In the current practice of integrated media construction in universities,there are problems such as outdated content production,insufficient media integration,and inadequate hardware support.Therefore,it is necessary to promote the integration of"four comprehensive media"and"three comprehensive education"in terms of concept,adhere to the production of original content,expand diversified supply,and innovate communication processes in terms of content,improve organizational and logistical support mechanisms in terms of hardware,explore new models of integrated media network ideological and political education,and promote the connotation construction,content construction,and organization construction of university integrated media platforms.

关 键 词：网络思政 融媒体 平台建设 

分 类 号：G641[文化科学—高等教育学]