菜鸟C2M产地仓对电子商务用户体验的重塑  

The reshaping of e-commerce user experience by Cainiao C2M origin warehouse

作　　者：宋晓璐 杨晓瑜 Song Xiaolu;Yang Xiaoyu(Zhengzhou Technology and Business University,Zhengzhou,Henan,450000)

机构地区：[1]郑州工商学院,河南郑州450000

出　　处：《市场周刊》2025年第7期88-91,共4页Market Weekly

摘　　要：随着电子商务的迅猛发展,市场竞争日益激烈,而用户体验已成为企业脱颖而出的关键因素。在这样的大背景下,菜鸟C2M产地仓应运而生,为电子商务用户体验的重塑带来诸多崭新机遇。它通过创新运营模式、高效物流配送、精准需求预测等优势影响着用户体验重塑。文章深入分析菜鸟C2M产地仓对电子商务用户体验的影响因素,并制定相应策略,这将为电子商务企业在提升用户体验方面提供极具价值的参考依据。With the rapid development of e-commerce,market competition is becoming increasingly fierce,and user experience has become a key factor for enterprises to stand out.In this context,the Cainiao C2M origin warehouse has emerged,bringing many new opportunities for reshaping the user experience of e-commerce.It is reshaping the user experience through innovative operational models,efficient logistics delivery,and precise demand forecasting.The paper deeply analysis of the influencing factors of Cainiao C2M origin warehouse on e-commerce user experience,and formulation of corresponding strategies,which will provide valuable reference for e-commerce enterprises in improving user experience.

关 键 词：菜鸟C2M产地仓 电子商务 用户体验 

分 类 号：F208[经济管理—国民经济]