红色旅游流网络结构特征解析与优化策略——以四川省为例  

Analysis of Red Tourism Flow Network Structure Characteristics and Optimization Strategies:A Case Study of Sichuan Province

作　　者：于洋 董刘洋 张家帅 周睿 王辛岩[2] YU Yang;DONG Liuyang;ZHANG Jiashuai;ZHOU Rui;WANG Xinyan

机构地区：[1]西南交通大学建筑学院 [2]西藏大学工学院

出　　处：《现代城市研究》2025年第2期96-102,共7页Modern Urban Research

基　　金：国家自然科学基金面上项目(52178059);教育部人文社会科学研究西部和边疆地区项目(20XJAZH012)。

摘　　要：厘清红色旅游流网络结构特征是优化红色旅游线路、用好红色旅游资源的基础。文章以四川省91个红色景区为研究对象,运用修正引力模型和社会网络分析方法,解析四川省红色旅游流网络结构特征。研究发现:(1)旅游流强联系形成了规模较大的3个组团;(2)旅游流网络整体密度较低,所有景区可聚类成8个块,核心—边缘结构明显;(3)四姑娘山等7个景区是网络核心节点,太平古镇等少数景区在网络中发挥重要的中介作用。最后,研究从网络结构、旅游线路、景区发展3方面提出优化策略。Clarifying the structural characteristics of the red tourism flow network is fundamental for optimizing red tourism routes and effectively utilizing red tourism resources.This paper took 91 red scenic spots in Sichuan province as the research object,and used modified gravity model and social network analysis methods to analyze the structural characteristics of red tourism flow network in Sichuan province.The results show that:(1)The strong connections of tourism flow formed three clusters of large scale.(2)The overall density of tourism f low network is low,and all scenic spots can be clustered into 8 blocks,exhibiting a clear core-periphery structure.(3)7 scenic spots,including Siguniang Mountain,are identified as the core nodes of the network,while a few scenic spots such as Taiping Ancient Town plays an important intermediary role.Finally,the study proposes optimization strategies from three aspects:network structure,tourism routes and scenic area development.

关 键 词：红色旅游 社会网络分析 引力模型 旅游空间结构 

分 类 号：F592[经济管理—旅游管理]