“航空学报CJA”视频号运营举措与升维实践  

Operation and upgrading of“HKXBCJA”Wechat video channel

作　　者：范真真[1] 李明敏[1] 许雅婷 蔡斐[1] FAN Zhenzhen;LI Mingmin;XU Yating;CAI Fei(Editorial Office of Acta Aeronautica et Astronautica Sinica,Beihang University,100191,Beijing,China)

机构地区：[1]北京航空航天大学《航空学报》编辑部,北京100191

出　　处：《编辑学报》2025年第1期79-83,共5页Acta Editologica

摘　　要：移动互联时代,充分利用多媒体、多平台对学术成果进行传播是学术期刊的使命,也是提升期刊影响力的重要渠道。通过分析“航空学报CJA”视频号在升维实践中的成功案例发现:学术期刊视频号通过增强性出版内容关联、专刊专栏展示、亮点文章推介、学术活动策划、期刊资讯发布、行业热点挖掘等方式,有效地提升了期刊传播的立体化维度,可为其他学术期刊视频号建立更有效的传播渠道、加快融合发展提供借鉴和启示。In the era of mobile Internet,making full use of multimedia and multiple platforms to disseminate academic achievements is the mission of academic journals and an important way to enhance the influence of journals.By analyzing the successful examples of the“HKXBCJA”Wechat video channel in the practice of upgrading,it is found that academic journal Wechat channel effectively enhances the multifaceted dimension of communication through various methods,such as enhancing the relevance of publishing contents,showcasing special issues and columns,promoting highlight articles,planning academic activity,releasing journal information,and exploring industry hotspots.This provide reference and inspiration for other academic journal Wechat video account to establish more effective communication channels and accelerate integrated development.

关 键 词：“航空学报CJA”视频号 运营举措 升维实践 传播 

分 类 号：G237.5[文化科学]