武王墩墓考古发掘与淮南旅游目的地形象提升的组态路径研究  

Research on the Configuration Path of Archaeological Excavation of Wuwangdun Tomb and Image Enhancement of Huainan Tourism Destination

作　　者：刘琴 谭富强 LIU Qin;TAN Fuqiang

机构地区：[1]淮南师范学院法学院,安徽淮南232038

出　　处：《淮南师范学院学报》2025年第1期21-27,共7页Journal of Huainan Normal University

基　　金：安徽省教育厅高校科学研究项目“安徽文旅企业数字文化品牌建设路径与机制研究”(2024AH053253);淮南师范学院校级重点(社科)项目“游客体验视角下淮南楚文化旅游资源开发研究”(2024XJZD006);淮南师范学院校级重点(社科)项目“新时代促进农民精神生活共同富裕的安徽实践研究”(2023XJZD006)。

摘　　要：武王墩墓考古发掘不仅能够彰显历史文化的深厚底蕴,更可以为淮南旅游形象注入新的活力。本研究通过对武王墩墓考古发掘与淮南旅游目的地形象提升的理论机制进行分析,采用定性比较分析(QCA)方法,设定标准和阈值,对武王墩墓考古发掘与淮南旅游目的地形象提升之间的关系进行组态路径分析。通过计算揭示关键的路径机制,提出通过制度建设、基础建设、公众认知等不同因素组合的路径,共同作用于淮南旅游目的地形象的提升,为文化遗产活化、旅游政策制定及旅游发展规划提供实证依据。The archaeological excavation of the Wuwangdun Tomb not only demonstrates the profound connotations of history and cultural,but also injects new vitality into the tourism image of Huainan.This study analyzes the theoretical mechanism of the archaeological excavation of the Wuwangdun Tomb and the improvement of the image of Huainan tourism destination.Qualitative comparative analysis(QCA)method is used to set standards and thresholds,and a configuration path analysis is conducted on the relationship between the archaeological excavation of the Wuwangdun Tomb and the improvement of the image of Huainan tourism destination.By revealing the crucial pathway mechanisms through calculation,this study proposes pathways that combine various factors such as institutional construction,infrastructure development,and public awareness,all of which working together to enhance the image of Huainan as a tourist destination,providing empirical basis for cultural heritage revitalization,tourism policy formulation,and tourism development planning.

关 键 词：考古发掘 旅游目的地形象 组态路径 

分 类 号：G124[文化科学]