反思微短剧  

Reflect Micro-dramas

作　　者：徐兆正 Xu Zhaozheng

机构地区：[1]杭州师范大学人文学院、文艺批评研究院

出　　处：《媒介批评》2024年第2期1-16,共16页Media Criticism

基　　金：杭州师范大学科研启动经费项目(项目号:4065C50221204097)阶段性成果。

摘　　要：微短剧所依托的短视频载体是当代电子媒介的代表。麦克卢汉认为对媒介的分析应将重心放在它的形式上。鉴于微短剧是一个特殊的“视听文本”,它的台词量大、念白语速快、情节极为紧凑,本文首先通过“拉片”将某部微短剧还原为“书面文本”,梳理了它的语义段组成和内在逻辑,进而从内容层面的“焦躁”考察了“加速时代”对于观众心灵结构的重塑机制。最后,本文过渡到了对微短剧形式层面的分析,指出微短剧是一种“触觉文本”。Micro-dramas,delivered through short video platforms,are emblematic of contemporary electronic media.Marshall McLuhan posited that media analysis should prioritize the examination of form.Given that micro-dramas are a distinct form of“audiovisual text”characterized by extensive dialogue,rapid speech,and highly compressed plots,this thesis first reconstructs a specific micro-dramas into“written text”through a method known as“film analysis”.This process elucidates the semantic segments and internal logic of the drama.Subsequently,the study explores the concept of“anxiety”within the content,analyzing how“the Age of Accelerations”reshapes the psychological structures of viewers.Finally,the paper transitions to a formal analysis of micro-dramas,arguing that they constitute a“haptic text”.

关 键 词：微短剧 媒介 视觉文本 “加速时代” 触觉文本 

分 类 号：G63[文化科学—教育学]