情不自禁的动作——微短剧的情绪生意与媒介语法  

Uncontrollable Movements-The Emotional Business and Media Grammar of Micro-dramas

作　　者：谭复 Tan Fu

机构地区：[1]北京师范大学文学院

出　　处：《媒介批评》2024年第2期17-31,共15页Media Criticism

摘　　要：微短剧主要有网剧、短视频、信息流广告三种形态,不同形态的背后蕴藏着平台逻辑与业态分布的多重面向。当前微短剧作为“情绪生意”,在“素材库”上嫁接网络文学,共享“数据库写作”的叙事机制和以“爽”为中心的快感机制,其受众不仅在为故事/哏买单,也在为现实生活所难以提供的情绪价值买单。将视野放宽,扮演社会化媒介的微短剧,已然成为一种“情不自禁的动作”,PGC与UGC在融合中彼此互补,套路与反套路构成其内部的两股动力,摆渡着原有的媒介形态通往“短剧化”,也更新着互联网生存体验下的叙事语法。Micro-dramas occur at the three origins of web dramas,short videos,and information flow advertisements,and behind different forms lie multiple aspects of platform logic and business distribution.As an“emotional business”,current micro-dramas are grafting online literature onto the“material library”,sharing the narrative mechanism of“database writing”and the pleasure mechanism centered on“pleasant sensation”.The audience is not only paying for the story/meme,but also paying for the emotional value that is difficult to provide in real life.In a broader sense,micro-dramas,which play the role of social media,have become an“uncontrollable action”.PGC and UGC complement each other in the integration.Routine and anti routine constitute two internal forces,which ferry the original media form to“short drama”,and also update the narrative grammar under the internet survival experience.

关 键 词：微短剧 情绪生意 数据库写作 反套路 媒介语法 

分 类 号：I20[文学—中国文学]