以“在地化”作为逻辑:数智公共生活的媒介实践——以湖北广电长江云为例  

Localization as Logic:The Media Practice of Digital Public Life—A Case Study of Hubei Broadcasting and Television s Yangtze Cloud

作　　者：洪杰文[1,2] 敖宇 Hong Jiewen;Ao Yu

机构地区：[1]武汉大学新闻与传播学院 [2]武汉大学媒体发展研究中心

出　　处：《媒介批评》2024年第2期95-112,共18页Media Criticism

基　　金：国家广播电视总局部级社科研究项目“视听网站推送算法发展及存在问题研究”(项目号:GD2318);国家社会科学基金后期资助重点项目“新闻传播的人工智能实践及其反思研究”(项目号:21FXWA002)的阶段性成果。

摘　　要：公共生活作为现代生活的主题也是媒体关注的方向,媒体平台借由数智技术不断对用户生活的公共属性进行建构。以长江云为代表的融媒体平台在构建数字化平台的基础上,与用户的公共生活深度勾连,却较少被现有的研究关注。本文以媒介实践作为理论切入点,以长江云平台为研究对象,关注用户在该平台的媒介实践对其公共生活的影响。研究发现,用户通过空间在地化、关系在地化和价值在地化,实现对公共生活的再生产。这种在地化的媒介实践,不仅是一种技术应用和数字化过程,其本身也是一种数字化与情理化的共同编织,在具身经验与日常实践中,使得用户的公共生活从“使用媒介技术”转变为“生活在媒介之中”的深度嵌入。Public life,as the theme of modern life,is also the focus of media attention.Converged media platforms use digital technologies to continuously construct the public attributes of users lives.The converged media platform represented by the Changjiang Cloud has deeply connected with users public life while building a digital platform,but it has been less studied in existing research.This paper takes media practice as a theoretical entry point and the Changjiang Cloud platform as the research object,focusing on the impact of users media practice on their public life.The research found that users achieve the reproduction of public life through spatial localization,relationship localization,and value localization.This localized media practice is not only a technological application and a digitalization process,but it is also a joint weaving of digitalization and rationalization in embodied experiences and daily practices,enabling users public life to shift from“using media technologies”to“living in media”in a deep embedding.

关 键 词：数智公共生活 在地化 融媒体平台 媒介实践 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]