展览媒介的叙事可供性:维度、特征与效能  

Narrative Affordances of Exhibition Media:Dimensions,Characteristics and Effectiveness Evaluation

作　　者：余胜钊 刘毅[2] Yu Shengzhao;Liu Yi

机构地区：[1]广州美术学院视觉艺术设计学院 [2]广州美术学院工业设计学院

出　　处：《媒介批评》2024年第2期113-129,共17页Media Criticism

基　　金：广东省哲学社会科学规划项目“技术哲学视阈下博物馆文物的叙事性知识图谱构建与应用研究”(项目号:GD23XYS054);广州市哲学社会科学项目“技术哲学视角下的粤港澳大湾区数字博物馆展览智能生成研究”(项目号:2021GZGJ294)的阶段性研究成果。

摘　　要：当下,线上数字展览已成为实体展览的重要补充形式。在具有传播与叙事象征的“物品”及“展览空间”缺席的情况下,线上展览媒介的叙事效能与公共体验的关系,成为影响公共文化传播与展览叙事体验的关键问题。本文以可供性作为展览叙事系统的媒介研究框架,基于数字媒介的特征与叙事条件的耦合关系,提出时间、空间、情感和语用这四个叙事可供性维度。结合案例分析不同媒介在四个维度中的叙事效能,以及叙事可供性对博物馆文化公共性的作用路径。以期从可供性角度为提升公共文化叙事提供来自媒介应用层面的参考。At present,online digital exhibitions have become an important supplementary form of physical exhibitions.In the absence of“objects”and“exhibition spaces”with communication and narrative symbols,the relationship between the narrative effectiveness of online exhibition media and public experience has become a key issue affecting the dissemination of public culture and the narrative experience of exhibitions.This paper takes affordance as the media research framework of the exhibition narrative system.Based on the coupling relationship between the characteristics of digital media and narrative conditions,four narrative affordance dimensions of time,space,emotion,and pragmatics are proposed.Combining case studies to analyze the narrative effectiveness of different media in the four dimensions and the role path of narrative affordance on the cultural publicity of museums.In order to provide references from the media application level for improving public cultural narratives from the perspective of affordance.

关 键 词：展览媒介 叙事可供性 叙事效能 文化公共性 

分 类 号：I20[文学—中国文学]