宝妈做主播:乡村婚育女性的居家劳动与关系实践  

Rural Married Women as Live Stream Hosts:Domestic Labor and Relational Practices

作　　者：佘佳 王敏芝[1] She Jia;Wang Minzhi

机构地区：[1]陕西师范大学新闻与传播学院

出　　处：《媒介批评》2024年第2期182-197,共16页Media Criticism

摘　　要：乡村婚育女主播是秀场主播不可忽视的构成类型,其特定的劳动形式、情感表征与身份流转等问题都成为观察数字劳动与社会关系重构的重要切口。研究发现,地缘信任、代际资源与性别交叉的重新分工均有效支持了婚育女性的平台就业;乡村婚育女主播们在地方情境与数字平台所构筑的融合空间中积极进行家庭角色与职业角色的流动转换,进而分离出相对独立的情感实践路径,她们的媒介使用行为是其参与乡村社会现代化转型和性别角色重塑的重要维度。Rural married women live stream hosts represent a significant category within the live streaming industry,whose specific forms of labor,emotional representation,and identity transformation provide crucial insights into the observation of digital labor and the restructuring of social relations.The study finds that geospatial trust,intergenerational resources,and a redivision of labor crossing gender lines support the platform employment of married women;rural married women hosts actively navigate between their family roles and professional roles within the integrated spaces constructed by local contexts and digital platforms,thereby carving out relatively independent paths of emotional practice.Their media usage behavior is an important dimension of their participation in the modernization transformation of rural society and the reshaping of gender roles.

关 键 词：乡村婚育女性 秀场主播 居家劳动 关系实践 

分 类 号：G206[文化科学—传播学] C913.68[经济管理]