我国海洋工程装备海外市场开拓风险防范  

Risk prevention in overseas market development of China's marine engineering equipment

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作  者:王嘉兴 Wang Jiaxing(Shanghai Zhenhua Heavy Industry(Group)Co.,Ltd.,Shanghai,200125)

机构地区:[1]上海振华重工(集团)股份有限公司,上海200125

出  处:《市场周刊》2025年第8期84-87,共4页Market Weekly

摘  要:海洋工程装备行业是我国重要的新兴产业,海外市场开拓是企业发展的重要机遇,但同时也面临诸多风险。文章基于我国海洋工程装备企业海外业务现状,分析其在政治、经济、法律、文化等方面面临的风险,提出一系列包括加强政治经济研判、完善风险管理体系等在内的风险防范策略,以期为我国海洋工程装备企业海外市场开拓提供启示。The marine engineering equipment industry is an important emerging industry in China.Overseas market development is an important opportunity for enterprise development,but it also faces many risks.Based on the current status of overseas business of my country's marine engineering equipment enterprises,this article analyzes the risks they face in political,economic,legal,cultural and other aspects,and proposes a series of risk prevention strategies including strengthening political and economic research and judgment,improving risk management systems,etc.,in order to provide enlightenment for overseas market development of China's marine engineering equipment enterprises.

关 键 词:海洋工程装备 海外市场 风险防范 

分 类 号:F426.4[经济管理—产业经济]

 

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