城市老年人互联网订购行为及影响因素研究——基于南京市的问卷调查数据  

Research on Internet Ordering Behavior and Its Influencing Factors of Urban Elderly:Based on Questionnaire Survey Data in Nanjing

作　　者：彭大松 PENG Dasong(School of Sociology and Population Studies,Nanjing University of Posts and Telecommunications,Nanjing 210023,China)

机构地区：[1]南京邮电大学社会与人口学院,南京210023

出　　处：《家政学刊》2024年第3期234-246,共13页Journal of Home Economics

基　　金：国家社会科学基金一般项目(21BRK031)

摘　　要：研究城市老年人互联网订购服务,对揭示城市老人智慧养老的现状、特点及挑战具有重要意义,同时也为银发经济发展和智慧养老服务体系优化提供了有益启示。依托南京市问卷调查数据,综合运用OLS模型、Poisson模型及其扩展模型、Bootstrap中介模型等多种识别方法,深入剖析了影响老年人互联网订购行为的多元因素及其作用机制。研究结果显示:性别、年龄、受教育年限、记忆力等个人特质显著影响老年人的互联网订购行为;居住安排、子女数量、家庭经济及家庭支持等家庭因素亦对老年人互联网订购行为产生重要影响;技术层面的感知有用性、感知易用性和自我效能感等心理因素在老年人互联网订购行为中发挥着关键作用;居住结构还通过技术因素间接地对老年人互联网订购行为产生影响。Studying the Internet ordering services for urban elderly is of great significance in revealing the current situation,characteristics,and challenges of smart elderly care services.Meanwhile,it also provides beneficial insights for the prosperity of the silver economy and the optimization of the smart elderly care service system.This study relies on questionnaire survey data from Nanjing,comprehensively utilizing various identification methods such as the OLS model,Poisson model and its extended version,and Bootstrap mediation model,to deeply analyze the multiple factors influencing the Internet ordering behavior of elderly people and their mechanisms of action.The research results show that personal traits such as gender,age,years of education,and memory significantly affect the Internet ordering behavior of elderly people;family factors such as living arrangements,number of children,family economic conditions,and family support also have an important impact on the Internet ordering behavior of elderly people;psychological factors at the technical level,such as perceived usefulness,perceived ease of use,and self-efficacy,play a key role in the Internet ordering behavior of elderly people;also residential structure also indirectly influences the Internet ordering behavior of elderly people through technical factors.

关 键 词：城市老年人 互联网订购行为 智慧养老 银发经济 

分 类 号：C913.6[经济管理] F724.6[社会学]