LNG产业链优化及销售策略研究——以河北地区为例  

Research on LNG industry chain optimization and sales strategy——Take Hebei as an example

作　　者：杨义[1] 王雅菲 刘思超 刘定智[1] 张元涛 谢翔[1] 陈超[3] 刘冀阳 YANG Yi;WANG Yafei;LIU Sichao;LIU Dingzhi;ZHANG Yuantao;XIE Xiang;CHEN Chao;LIU Jiyang(PetroChina Planning and Engineering Institute,Beijing 100083,China;PetroChina Natural Gas Marketing Hebei Company,Shijiazhuang 310051,China;PetroChina Natural Gas Marketing Guangdong Company,Guangzhou 310051,China)

机构地区：[1]中国石油天然气股份有限公司规划总院,北京100083 [2]中国石油天然气股份有限公司天然气销售河北分公司,石家庄100083 [3]中国石油天然气股份有限公司天然气销售广东分公司,广州100083

出　　处：《车用能源储运销技术》2024年第6期1-10,共10页

基　　金：国家能源局战略研究与咨询项目“依托管输运营优化系统加强天然气管网规划工作的可行性研究”(2020-50557);中国石油天然气股份有限公司科学研究与技术开发项目“河北地区LNG产业链效益及销售策略研究”(K2023-009)

摘　　要：LNG产业链是天然气产业的重要组成部分,其具有产业链环节多样,各环节相互交错等特点,对LNG产业链进行系统性分析对科学管理、效益提升和策略制定有积极作用。河北省拥有LNG接收站、LNG工厂、LNG加注站、LNG气化站等较为齐全的LNG市场构成要素,具备以产业链效益最优为目标,开展资源供应、运输路径、终端用户之间优化衔接的基础条件。本文研究了河北省LNG产业链构成和各环节成本,以及河北省车用、城市燃气、工业等领域的LNG市场需求,并采用运筹学中的混合整数线性规划方法,分别以优化总销量、优化资源配置、优化销售方案、识别运输瓶颈等不同情境搭建河北省LNG产运销规划优化模型,最后根据模型计算所揭示的优化规律,提炼、总结实现效益最大化的销售策略,供LNG销售企业在实际经营活动中参考。LNG industry chain is an important part of natural gas industry,which has the characteristics of various industrial chain links and interlacing each link.Systematic analysis of LNG industry chain has positive effects on scientific management,efficiency improvement and strategy formulation.Hebei Province has a relatively complete LNG market components such as LNG receiving stations,LNG factories,LNG refueling stations and LNG gasification stations,and has the basic conditions to optimize the connection between resource supply,transportation routes and end users with the goal of optimizing the benefits of the industrial chain.In this paper,the composition of LNG industry chain and the cost of each link in Hebei Province,as well as the market demand of LNG in automobile,city gas,industry and other fields in Hebei Province are studied.The optimization model of LNG production,transportation and marketing planning in Hebei Province was built based on different scenarios such as optimizing total sales volume,optimizing resource allocation,optimizing sales plan,and identifying transportation bottlenecks.Finally,according to the optimization law revealed by the model calculation,the sales strategy to achieve maximum benefit was refined and summarized for the reference of LNG sales enterprises in actual business activities.

关 键 词：河北省 LNG产业链 效益 优化 销售策略 

分 类 号：F426[经济管理—产业经济]