关于构建成品油销售企业竞争情报体系的探讨  

Discussion on competitive intelligence system for finished oil sales enterprises

作　　者：阳敏 YANG Min(PetroChina Sichuan Marketing Company,Chengdu 610017,China)

机构地区：[1]中国石油天然气股份有限公司四川销售分公司,成都610017

出　　处：《车用能源储运销技术》2024年第1期72-77,共6页

摘　　要：随着我国成品油市场的进一步开放,外资石油公司进入中国市场,成品油市场结构正在发生剧烈变化,国内成品油销售企业市场份额受到挤压,成品油销售企业之间的竞争日趋激烈。由于外资石油公司以相对低廉的价格和卓越的品质快速赢得消费者的广泛认可,导致国内成品油销售企业市场份额不断萎缩的风险增大。本文旨在通过对成品油销售企业经营特征分析,研究成品油销售企业竞争情报本质,阐述成品油销售企业竞争情报体系构成及搭建思路,提出不同于非能源企业,针对性强但不失普适性的成品油销售企业竞争情报体系。With the further opening of China's refined oil market,foreign oil companies have entered the Chinese market,and the structure of the refined oil market is undergoing drastic changes.The market share of domestic refined oil sales enterprises is being squeezed,and competition among refined oil sales enterprises is becoming increasingly fierce.Due to foreign oil companies quickly gaining widespread recognition from consumers with relatively low prices and excellent quality,there is an increasing risk of market share shrinkage for domestic refined oil sales enterprises.This article aims to analyze the operational characteristics of finished oil sales enterprises,study the essence of competitive intelligence in finished oil sales enterprises,explain the composition and construction ideas of the competitive intelligence system for finished oil sales enterprises,and propose a competitive intelligence system for finished oil sales enterprises that is different from non energy enterprises and has strong targeting but universality.

关 键 词：成品油销售企业 竞争情报 体系建设 

分 类 号：F426[经济管理—产业经济] G350[文化科学—情报学]