成品油直批市场细分研究  

Research on oil refined oil wholesale market segmentation

作　　者：付晨阳 FU Chenyang(PetroChina Jiangxi Marketing Company,Nanchang 330000,China)

机构地区：[1]中国石油天然气股份有限公司江西销售分公司,南昌330000

出　　处：《车用能源储运销技术》2024年第1期17-22,共6页

摘　　要：本研究在对江西省各地市进行直批市场调查基础上,收集相关资料数据,结合当前国内外经济形势与日益激烈的竞争环境,从人口、工业规模、成品油需求、仓储条件、竞争对手影响因素等多方面对江西省各地市直批市场情况进行了分析,把全省直批市场划分为若干不同的子市场。结合各子市场的特征和市场定位,评估细分市场的有效性、可行性和相对竞争力,最终公司可以根据自身情况,确定各目标市场的经营战略,并制定具有针对性的营销方案。This research is based on the wholesale market survey in Jiangxi province,collecting relevant data,combining the current domestic and foreign economic situation and increasingly fierce competition environment,this paper analyzes the wholesale market situation in Jiangxi province from the aspects of population,industrial scale,demand for oil products,storage conditions and influencing factors of competitors,etc.,the whole province wholesale market is divided into several different sub-markets.According to the characteristics and market orientation of each sub-market,evaluate the efficiency,feasibility and relative competitiveness of the sub-market,and finally,the company can determine the management strategy of each target market according to its own situation,and develop a targeted marketing program.

关 键 词：直批 细分市场 市场定位 子市场 目标市场 

分 类 号：F426[经济管理—产业经济] F274