新形势下对成品油市场的影响及经营策略研究  

Study on the influence of the new situation on the refined oil market and its management strategy

作　　者：詹艺 ZHAN Yi(PetroChina Jiangxi Marketing Company,Nanchang 330029,China)

机构地区：[1]中国石油天然气股份有限公司江西销售分公司,南昌330029

出　　处：《车用能源储运销技术》2023年第6期1-4,10,共5页

摘　　要：伴随着市场经济的完善,国际化经济的发展,成品油市场的竞争愈加激烈,本论文主要研究成品油批发市场的大趋势以及成品油市场的情况。本文分析了国内成品油直批市场的发展趋势,包括市场规模、需求变化、政策环境等方面,并分析了成品油市场的市场份额、客户分类等具体情况。提出了改进成品油批发市场的举措和策略,将成品油批发零售企业经济管理进行规范化、有序化,实现企业经济增长管理创新目标,不断提高企业的整体核心竞争实力。With the improvement of market economy and the development of international economy,the competition in the refined oil market is becoming more and more fierce.This paper mainly studies the general trend of the refined oil wholesale market and the situation of the refined oil market.This paper analyzes the development trend of domestic oil product direct batch,including market size,demand change and policy environment.According to the refined oil market,the market situation is analyzed,including market share,customer classification and so on.The measures and strategies to improve the wholesale market of refined oil products are put forward.The economic management of refined oil wholesale and retail enterprises will be standardized and ordered to achieve the goal of economic growth management innovation,and constantly improve the overall core competitive strength of enterprises.

关 键 词：成品油批发 市场需求 管理研究 品牌市场 

分 类 号：F426[经济管理—产业经济]