基于经营特点的加油站分类管理研究  

Research on classified management of gas station based on management characteristics

作　　者：张蕾[1] 姜志勇 魏昭 高鲁营 何雅文 ZHANG Lei;JIANG Zhiyong;WEI Zhao;GAO Luying;HE Yawen(PetroChina Planning and Engineering Institute,Beijing 100083,China;PetroChina Zhejiang Marketing Company,Hangzhou 310007,China)

机构地区：[1]中国石油规划总院,北京100083 [2]中国石油天然气股份有限公司浙江销售分公司,杭州310007

出　　处：《车用能源储运销技术》2023年第5期15-25,共11页

基　　金：销售企业“揭榜挂帅”课题《加油站阿米巴经营模式研究与站级营销决策支持方法研究及工具研发项目》

摘　　要：对于大型石油企业来说,对加油站的高效管理是提升企业效益的重要方式。理论上来说,能针对每个站点进行专门化的管理是最优方式,但是在实际操作中很难实现。主要原因是站点数量较多,管理人员素质参差不齐等。因此,将加油站进行有效分类,给出合理的管理营销方案选择,是国内大型石油企业常用的做法。本文从地理信息和内部交易数据的综合运用入手,对北京市168座站点通过聚类方式找到经营管理特点,并在此基础上提出针对性的营销管理建议。For large oil companies,efficient management of gas stations is an important way to improve corporate efficiency.In theory,specialized management for each station is the best way,but it is difficult to achieve in practice.The main reason is the large number of stations and the uneven quality of management personnel.Therefore,it is a common practice for large domestic oil companies to effectively classify gas stations and give reasonable management and marketing options.Starting from the comprehensive application of geographic information and internal transaction data,this paper finds the operation and management characteristics of 168 sites in Beijing through clustering,and puts forward targeted marketing management suggestions on this basis.

关 键 词：地理信息 交易数据 Sparse K-means聚类 区隔分析 差异化策略 

分 类 号：TE-9[石油与天然气工程] F426[经济管理—产业经济]