天水市畜产品品牌建设对策研究分析  

Research and Analysis on Strategies for Building Livestock Product Brands in Tianshui

作　　者：张文浩 张泽岩 林萌萌[2] ZHANG Wenhao;ZHANG Zeyan;LIN Mengmeng(Tianshui Animal Technology Workstation Affairs Service Center,Tianshui,Gansu 741020,China;Tianshui Animal Husbandry Technology Extending Stations,Tianshui,Gansu 741020,China)

机构地区：[1]天水市动物卫生技术工作站,甘肃天水741020 [2]天水市畜牧技术推广站,甘肃天水741020

出　　处：《畜牧兽医杂志》2025年第2期123-127,共5页Journal of Animal Science and Veterinary Medicine

摘　　要：为了全面提升天水市畜牧业相关产品在国内外市场竞争力,通过走访秦州区、清水县、张家川县等部分县区畜禽养殖及屠宰企业、养殖合作社负责人以及从事畜产品品牌认证的工作者,全面调研天水市畜产品品牌发展现状,深入分析行业发展面临的问题,结合畜牧业高质量发展目标,提出天水市畜产品品牌的发展思路和对策建议,为天水市畜牧业高质量发展提出有效举措。In order to comprehensively improve the competitiveness of animal husbandry-related products from Tianshui city in both domestic and international markets.This study conducted a comprehensive investigation on the current status of livestock product brand development in Tianshui by visiting enterprises of livestock and poultry breeding and slaughtering,breeding cooperatives,and workers engaged in livestock product brand certification from Qinzhou district,Qingshui county,Zhangjiachuan county,and other counties and districts.Furthermore,this study conducted an in-depth analysis of the problems faced by the development of the industry,and further combined with the goal of high-quality development of animal husbandry,proposed development ideas and countermeasures for the city’s livestock product brands,and put forward effective measures for the high-quality development of animal husbandry in Tianshui city.

关 键 词：畜产品 天水市 品牌建设 问题 对策 

分 类 号：S81-1[农业科学—畜牧学]