云南广播电视台七彩融媒生态数据平台建设与实践  

Construction and Practice of Yunnan Media Group Colorful Integrated Media Ecological Data Platform

作　　者：金晶 JIN Jing(Yannan Media Group,Kunming 650500,China)

机构地区：[1]云南广播电视台,云南昆明650500

出　　处：《电视技术》2025年第1期1-4,20,共5页Video Engineering

摘　　要：为了应对媒体融合趋势、提升海量媒体内容数据管理效率,云南广播电视台建设了七彩融媒生态数据平台。平台采用开放式集成框架与内容中台设计,运用大数据、云计算等先进技术,解决了传统媒资数据管理中的检索困难和再利用价值低等问题。对此,详细介绍该平台建设的背景、思路及整体架构设计,阐述平台特点及实用价值。In order to cope with the trend of media convergence and improve the management efficiency of massive media content data,Yunnan Media Group has built Qicai media ecological data platform.The platform adopts an open integration framework and content center design,and uses advanced technologies such as big data and cloud computing to solve the problems of retrieval difficulty and low reuse value in traditional media asset data management.In this regard,this paper introduces the background,ideas and overall architecture design of the platform construction in detail,and expounds the characteristics and practical value of the platform.

关 键 词：内容中台 数据管理 内容标签 版权管理 数据中台 

分 类 号：TN948.11[电子电信—信号与信息处理]