新媒体技术在电视新闻节目制作中的应用  

The Application of New Media Technology in Television News Program Production

作　　者：赵莉丽 ZHAO Lili(Feicheng Converged Media Center,Taian 271600,China)

机构地区：[1]肥城市融媒体中心,山东泰安271600

出　　处：《电视技术》2025年第1期97-99,共3页Video Engineering

摘　　要：为了探究新媒体技术在电视新闻节目制作中的应用,以某省级电视台新闻频道的一档晚间新闻节目为例,详细阐述虚拟演播室、可视化数据新闻、移动直播等新媒体技术的运用方案和具体实践。通过对节目收视率、制作效率等关键指标的分析,证实新媒体技术在提升电视新闻节目质量和传播效果方面的显著成效,为新媒体时代电视新闻节目的创新发展提供有益参考。To explore the application of new media technology in the production of television news programs,this paper takes an evening news program on a provincial television news channel as an example.It elaborates on the application schemes and specific practices of new media technologies such as virtual studios,data visualization in news,and mobile live broadcasting.By analyzing key indicators such as program ratings and production efficiency,it is confirmed that new media technology significantly enhances the quality and communication effectiveness of television news programs.This provides valuable insights for the innovative development of television news programs in the new media era.

关 键 词：新媒体技术 电视新闻 虚拟演播室 

分 类 号：TN948.13[电子电信—信号与信息处理]