数字经济发展对旅游产业效率的影响机制及效应--基于省级面板数据的实证分析  

The influence mechanism and effect of digital economy development on tourism industry efficiency:empirical analysis based on provincial panel data

作　　者：王兆峰[1] 邹佳 WANG Zhaofeng;ZOU Jia(College of Tourism,Hunan Normal University,Changsha 410081,Hunan,China)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《陕西师范大学学报(自然科学版)》2025年第2期48-60,共13页Journal of Shaanxi Normal University:Natural Science Edition

基　　金：国家社会科学基金重点项目(24AH029);国家自然科学基金(41771162)。

摘　　要：数字经济作为新型产业驱动力,已成为提升旅游产业效率的关键力量,对中国旅游业实现高质量发展至关重要。基于2011—2020年省级面板数据,采用熵权TOPSIS、超效率SBM模型分别测算数字经济发展水平和旅游产业效率,综合运用双向固定效应模型、调节效应模型和空间杜宾模型考察数字经济发展对旅游产业效率的影响机制及效应。研究发现:数字经济发展能显著促进旅游产业效率提升,该结论经过一系列稳健性检验后依然成立。调节效应分析表明,旅游业密集度和旅游产业结构在数字经济发展与旅游产业效率提升的影响关系中起到正向调节作用。空间杜宾模型结果显示,本省份数字经济发展显著提升了自身旅游产业效率,对邻近省份旅游产业效率无显著的空间溢出效应。异质性分析发现,与东部地区相比,中西部地区数字经济发展对旅游产业效率的促进作用更为显著。As a driving force for new industries,the digital economy has emerged as a pivotal force in enhancing the efficiency of the tourism sector,critically contributing to the attainment of high-quality development in China s tourism industry.Utilizing provincial panel data spanning from^(2)011 to 2020,this study employs the entropy weight TOPSIS and super efficiency SBM models to gauge the level of digital economy development and tourism industry efficiency.Furthermore,a comprehensive analysis is conducted using the two-way fixed effects model,adjustment effect model,and spatial Dubin model to explore the influence mechanism and effects of digital economy development on tourism industry efficiency.Findings reveal that digital economy development significantly boosts tourism industry efficiency,a conclusion upheld even after rigorous robustness tests.Analysis of regulatory mechanisms indicates that tourism intensity and the structure of the tourism industry positively moderate the relationship between digital economy development and enhanced tourism industry efficiency.Results from the spatial Dubin model demonstrate that the digital economy development within a province notably enhances its own tourism industry efficiency while exhibiting negligible spatial spillover effects on neighboring provinces tourism industry efficiency.Heterogeneity analysis further reveals that,compared with the eastern region,digital economy development in the central and western regions exerts a more pronounced influence on tourism industry efficiency.

关 键 词：数字经济 旅游产业效率 影响机制 调节效应 区域分异性 

分 类 号：F590[经济管理—旅游管理]