我国旅游业标准建设的历史演进、多维特征与启示展望  

Construction of Tourism Standards in China:Evolution,Features and Prospects

作　　者：郑永贤[1] ZHENG Yongxian(College of Tourism and Culinary Science,Yangzhou University,Yangzhou 225127,Jiangsu,China)

机构地区：[1]扬州大学旅游烹饪学院,江苏扬州225127

出　　处：《扬州大学学报(人文社会科学版)》2025年第1期50-62,共13页Journal of Yangzhou University(Humanities and Social Sciences Edition)

基　　金：国家社科基金艺术学项目“文化和旅游深度融合发展的实践特征、态势评估与机制创新研究”(23BH164)。

摘　　要：旅游标准文件是我国旅游业标准化建设的重要一环,通过对30余年来由政府主导旅游业标准题录信息的文献计量分析,探讨我国旅游业标准建设的演进历程与特征。研究表明:旅游业标准的数量、类型结构和主题拓展变化特点,折射出旅游业标准建设滞后于旅游业发展需要;旅游业标准主题呈现多样化和具体化趋势,表征出旅游业正由核心需求向引致需求快速延展,对旅游业标准引领和指导的现实需求愈加迫切;旅游业标准类型集中于业态和产品领域,遗产等部分类型标准建设薄弱,结构亟待优化;资源环境等安全类旅游标准最为匮乏,旅游供给与生态环境保护的客观需求错位;旅游业标准编制的职能部门一元化主导地位明显,多元化编制与协作的现实需求有着较强的迫切性。据此,提出了增强标准在旅游产业发展中的引领角色、紧跟市场信号优化旅游标准结构、增进旅游业标准在资源环境安全中的保障作用、促进标准编制的一元化主导向多元化参与转变等展望。Tourism standard documents are an important part of the standardization construction of China's tourism industry.By conducting a bibliometric analysis of the tourism standard biblio-graphic information led by the government over the past 30 years,this study explores the evolu-tionary process and characteristics of China's tourism standardization construction.It is shown that the number,category structure and theme expansion of the tourism standard reflect that the tourism standard construction lags behind the demand of tourism development.Second,the de-velopment of tourism standard theme shows a trend of diversification and miniaturization,which indicates that the tourism industry is rapidly expanding from the core demand to the leading de-mand,and the realistic demand for tourism standard guidance is increasingly urgent.Third,the types of tourism standard concentrate on the business and product fields,and some types such as heritage are missing,so the category structure needs to be optimized urgently.Fourth,the eco-logical environment protection standard is deficient,and the practical demands of tourism supply and ecological environment protection are mismatched.Fifth,the leading position of tourism standard compilation occupied by functional departments is not conducive to the practical need for diversified cooperation in standard preparation.Hence,the following development prospects are proposed:strengthening the leading role of standards in the development of tourism industry,following the market signal and optimizing the construction of tourism standard structure,enhan-cing the support and guarantee role of tourism standards in ecological environmental protection,promoting the transformation from unified leading to diversified participation in standard preparation.

关 键 词：旅游业标准 演进 政府主导 资源环境安全 

分 类 号：F592[经济管理—旅游管理]