数智化赋能红色文化传承的内在逻辑与实践路径  

The Internal Logic and Practical Path for Digital Intelligence Empoweringthe Inheritance of Red Culture

作　　者：赵士红[1] 王宁 Zhao Shihong;Wang Ning(Party School of Henan Provincial Committee of the CPC,Zhengzhou City,Henan Province,450046)

机构地区：[1]中共河南省委党校,河南郑州450046

出　　处：《黄河科技学院学报》2025年第3期42-49,共8页Journal of Huanghe S&T College

基　　金：国家社科基金项目(23BDJ115);河南省委党校红色文化研究中心项目(WT2024006)。

摘　　要：碎片化的传播方式、同质化的教育手段、边缘化的受众定位、学究式的话语呈现等掣肘因素,削弱了红色文化传承的时代感、生命力、实效性,新形势新任务倒逼新技术新媒介的助推和加持。基于移动互联、大数据、虚拟现实、人机交互等新技术的数智时代,加“数”推进红色文化赓续发展。数智化具有数据挖掘、语言处理、精准推送、持续监测等功能特性,通过系统整合资源、创新传播情景、精准定位受众、加强情感认同等方式,可以为传承红色文化提供常态化、长效化的实践路径。Fragmented dissemination methods,homogenized educational approaches,marginalized audience targeting,and pedantic discourse presentation,these constraints have weakened the sense of the times,vitality,and effectiveness in the inheritance of red culture.New situations and tasks necessitate the promotion and support of new technologies and media.In the era of digital intelligence,based on mobile internet,big data,virtual reality,and human-computer interaction,the development of red culture is being accelerated through the digital technique.Digital intelligence has the functions such as data mining,language processing,precise data push,and continuous monitoring.Through the methods such as systematically integrating the resources,innovating the communication scenarios,precise audience targeting,and strengthening emotional identification,the digital intelligence may provides the normalized and practical path with long-term effect for inheriting red culture.

关 键 词：红色文化 数智化 赓续发展 传承路径 

分 类 号：G122[文化科学]