嘉兴宋韵文化图形表征与城市文化形象传播  

Graphical Representation of Song Dynasty Cultural Charm in Jiaxing and Urban Cultural Image Dissemination

作　　者：黄胜红 Huang Shenghong(College of Design,Jiaxing University,Jiaxing,Zhejiang 314001)

机构地区：[1]嘉兴大学设计学院,浙江嘉兴314001

出　　处：《嘉兴大学学报》2025年第2期31-36,共6页Journal of Jiaxing University

摘　　要：以嘉兴宋韵文化图形为切入点,探讨地方传统文化符号在现代城市文化形象塑造与传播中的创新应用。构建了基础识别、应用识别和理念识别的三层表征识别系统,提出了表征识别系统应用于文创产品、公共空间和新媒体平台传播的路径和对策,为嘉兴城市文化形象的传播提供了新的思路和路径,也为传统文化的现代应用提供了理论依据和实践借鉴。Taking the Song Dynasty charm cultural graphics in Jiaxing as a case study,this paper explores the innovative application of local traditional cultural symbols in shaping and disseminating modern urban cultural images.A three-layer representation recognition system including basic recognition,application recognition,and conceptual recognition has been constructed,and the path and countermeasures of applying the representation recognition system to cultural and creative products,public spaces,and new media platforms have been proposed.This research provides new ideas and paths for disseminating Jiaxing's urban cultural image,as well as theoretical foundations and practical references for the modern application of traditional culture.

关 键 词：宋韵 文化图形 嘉兴 城市文化形象 表征 

分 类 号：G127.55[文化科学]