动态资源观视角下的旅行社组织韧性构建研究  

Construction of Organizational Resilience for Travel Agencies:ADynamic Resources View

作　　者：管婧婧 童育琼 董雪旺 郭泽众 Guan Jingjing;Tong Yuqiong;Dong Xuewang;Guo Zezhong(School of Tourism and Urban-rural Planning,Zhejiang Gongshang University,Hangzhou 310018,China;School of Business,Taizhou University,Taizhou 318000,China;Taizhou Institute of Culture and Tourism,Taizhou 318000,China;Panasonic Home Appliances(China)Co.,Ltd.,Hangzhou 310018,China)

机构地区：[1]浙江工商大学旅游与城乡规划学院,浙江杭州310018 [2]台州学院商学院,浙江台州318000 [3]台州市文化和旅游研究院,浙江台州318000 [4]松下家电(中国)有限公司,浙江杭州310018

出　　处：《旅游科学》2024年第12期32-53,共22页Tourism Science

基　　金：国家自然科学基金面上项目“多主体协同下核心旅游企业参与乡村社区治理的实现机制研究”(72472141);国家自然科学基金面上项目“心理所有权视角下的居民多层次参与乡村旅游发展行为研究”(72074194)。

摘　　要：作为环境高敏感企业和交易中介型组织,旅行社的组织韧性具有特异性。文章以新冠肺炎疫情为背景,通过访谈浙江省8家旅行社的中高层管理者获得质性数据,并对其进行扎根分析,从动态资源观的视角探索旅行社组织韧性的资源构成和形成过程。研究发现,旅行社的组织韧性构建依托要素、关系、产品和结构四类资源;受中介组织特性的影响,资源优势并不完全表现在数量和质量上,资源的加速重置和转变也是构成韧性的关键因素;组织韧性的形成过程包括感知、利用和转化3个阶段,各阶段在资源类型配置及其动态响应上具有差异;此外,资源的构成具有一定的稳定性,但在不同阶段不同资源类型的重要性、占比和组合会动态变化。本文研究结论旨在为中介组织构建组织韧性提供理论参考。As an environmentally sensitive enterprise and specialized transaction intermediary,travel agencies have specific organizational resilience.With the COVID-19 pandemic as the background,this paper obtained qualitative data through interviews with middle and senior managers of 8 travel agencies in Zhejiang Province,and conducted grounded analysis to explore the resource composition and formation process of travel agency organizational resilience from the perspective of dynamic resource view.It is found that the organizational resilience of travel agencies relies on four types of resources:element,relationship,product and structure.Affected by the characteristics of intermediary organizations,resource advantages are not fully manifested in quantity and quality.The accelerated reset and transformation of resources are also key factors to resilience.The formation process of organizational resilience includes three stages:perception,utilization and transformation.At different stages,the types of resources that respond and change will vary.In addition,the composition of resources has a certain degree of stability,but the importance,proportion and combination of different resource types will change dynamically at different stages.The conclusion will provide a theoretical reference for intermediary organizations to build organizational resilience.

关 键 词：组织韧性 动态资源观 旅行社 交易中介 中介组织 

分 类 号：F590.654[经济管理—旅游管理]