旅游在地生活化:“苏式生活” 旅游消费者行为与体验特征研究  

Localization of Tourist life:A Study of Consumer Behavior and Experience Characteristics of“Life of Suzhou Style”

作　　者：郑丽娜 高峰[1] 李庆雷[2] ZHENG Lina;GAO Feng;LI Qinglei(School of Social Science,Soochow University,Suzhou 215123,Jiangsu,China;School of Tourism and Planning,Yunnan Normal University,Kunming 650504,Yunnan,China)

机构地区：[1]苏州大学社会学院,江苏苏州215123 [2]云南师范大学地理学部,云南昆明650504

出　　处：《旅游研究》2025年第2期45-59,共15页Tourism Research

基　　金：江苏省研究生科研与实践创新计划项目基金“苏州旅游‘本地生活化’的成因机制及对策实证研究”(KYCX22_3171)。

摘　　要：随着旅游和生活不断融合,旅游者如何将日常生活意义持续建构在旅游体验中,成为亟待解决的问题。文章以苏州古城为例,以生活型旅游者“苏式生活”实践为研究对象,通过活动日志和深度访谈,解析旅游者在地生活化的消费行为及体验特性。研究发现:旅游在地生活化是旅游生活化和旅游在地化的辩证统一,是旅游者遵循“日常时间”结构,在目的地“生活空间”进行“在地生活”体验的过程;从旅游休闲到旅居实践,旅游者呈现出“以游览为核心的顺访模式”“以体验为动机的参与模式”“以休闲为目的的日常模式”的消费时空惯常模式;生活型旅游者以“苏式生活”切入,从寻求功能性的舒适到获取情感的补偿,在“游居”的体验互动中实现身份属性和休闲认同的建构,从而实现人的全面自由的发展。With the continuous integration of tourism and life,the question of how tourists can continuously construct the meaning of daily life into their tourism experience has become an urgent issue to be solved.Taking the ancient city of Suzhou as an example,the article use a diary survey and in-depth interviews to study the tourism experience of“Life of Suzhou style”,to analyze the consumption behaviors and experiential characteristics of tourists local life.The study found that:the localization of tourist life is the dialectical unification of life-oriented tourism and localizing tourism,and it is the process of tourists following the structure of“daily time”and carrying out the“local life”experience in the“living space”of the destination.From leisure tourism to sojourn,tourists show the consumption pattern of“visiting mode centered on sightseeing,”“participation mode motivated by experience,”and“daily mode for leisure”.Starting from experiencing the Life of Suzhou style,life-oriented tourists seek functional comfort to compensate for emotional deficiencies,and realize the construction of individual identity and social identity in the social interaction of the“tourism-residence relationship”,to realize the comprehensive and free development of human beings.

关 键 词：旅游在地生活化 消费者行为 旅游体验 苏州古城 

分 类 号：F59[经济管理—旅游管理]