互联网热点《黑神话:悟空》与乡村文旅发展路径探索  

Internet Hotspot“Black Myth:Wukong”and the Exploration of the Development Path of Rural Cultural Tourism

作　　者：张文琦 ZHANG Wen-qi(Taiyuan Open University,Taiyuan 030024,China)

机构地区：[1]太原开放大学,山西太原030024

出　　处：《山西青年职业学院学报》2024年第4期103-106,共4页Journal of Shanxi Youth Vocational College

摘　　要：《黑神话:悟空》的突然爆火为乡村文旅产业带来了新的思考。互联网热点问题推动了乡村文旅发展。然而,目前我国乡村文旅仍旧受到产品同质化严重、游客黏性不足、变现能力差等诸多因素的限制。应推动本土文化符号重塑,打造沉浸式的游戏体验,创新跨界合作模式,推动文旅消费等,推动乡村文旅迈入高质量发展阶段。The sudden explosion of“Black Myth:Wukong”has brought fresh thinking to the rural cultural tourism industry.Internet hotspots have boosted cultural tourism in rural areas.At present,however,rural cultural tourism in China is still limited by numerous factors such as severe product homogeneity,insufficient tourist stickiness and poor monetization ability.It is necessary to promote the reshaping of local cultural symbols,create immersive gaming experiences,innovate cross-border cooperation models,promote cultural tourism consumption,and promote rural cultural tourism to enter a phase of high-quality development.

关 键 词：《黑神话:悟空》乡村文旅 新媒体 融合发展 

分 类 号：F592.3[经济管理—旅游管理]