旅游场与互动仪式:露营旅游者情感能量变化路径研究  

Tourism Field and Interaction Rituals:A Study on the Emotional Energy Change Paths of Camping Tourist

作　　者：马琳 王晓华[1] Ma Lin;Wang Xiaohua(School of Tourism,Xi’an International Studies University,Xi’an 710128,China)

机构地区：[1]西安外国语大学旅游学院,陕西西安710128

出　　处：《旅游论坛》2025年第2期1-16,共16页Tourism Forum

摘　　要：近年来,露营旅游作为新兴旅游方式备受欢迎,引起了学术界的广泛关注,但现有研究对其流行原因的解释尚不充分。文章运用旅游体验情感能量动力机制模型,探讨了露营旅游中情感能量变化的两条核心路径——旅游场与互动仪式,旨在揭示其受欢迎的背后机制。通过扎根理论分析访谈文本,文章得出以下结论:露营旅游场分为元素充足型和元素不足型,前者能改变旅游者的认知,从而产生情绪或情感变化,为情感能量变化提供基础,后者中的情感能量不一定降低;露营旅游中存在互动仪式链,积极互动有提升情感能量的作用,部分消极互动能够转化为积极互动;旅游场与互动仪式相互作用,旅游场为互动仪式提供舞台,互动仪式也能促进旅游者与旅游场的互动。文章根据结论为当前露营旅游发展提出了建议,以此促进其高质量发展。In recent years,camping tourism has gained popularity as an emerging form of tourism,which has attracted extensive attention from academics.However,existing research has yet to fully explain the reasons behind this rise.This study applies the emotional energy dynamic mechanism model of tourism experience to explore the two key pathways of emotional energy changes in camping tourism:the tourism field and interaction rituals.The aim is to uncover the mechanisms driving the growing appeal of camping tourism from an emotional experience perspective.Through a grounded theory analysis of interview data,the study identifies two types of tourism fields in camping:element-sufficient field and element-deficient field.The element-sufficient field influences tourists’physical sensations,altering their cognition and emotional states,thereby fostering emotional energy shifts.In contrast,the element-deficient field does not lead to clear emotional changes.Camping tourism also involves a sequence of three interaction rituals:precamping interactions,interactions during the camping experience(including work,conversation,food,sightseeing,and entertainment),and post-camping sharing interactions.These rituals strengthen emotional bonds among tourists through mutual attention and shared focus,enhancing emotional energy.Negative interactions may arise in unfamiliar contexts but can transform into positive experiences.Moreover,the tourism field and interaction rituals are interrelated;the tourism field provides a space for these rituals,where relationships tend to be equal and positive.This contrasts with Collins’notion of a social interaction context dominated by hierarchical emotional energy.The tourism field has a moderating effect on negative interactions,and both positive and negative interactions can enhance tourists’experience of the tourism field.Based on these findings,the paper offers recommendations for fostering the sustainable development of camping tourism.

关 键 词：露营旅游 互动仪式 旅游场 情感能量 

分 类 号：F590[经济管理—旅游管理]