教育类短视频的传播力提升研究  

On Enhancing the Dissemination of Short Educational Videos

作　　者：张传枝 ZHANG Chuanzhi(Editorial Department,Hubei Normal University,Huangshi 435002,China)

机构地区：[1]湖北师范大学学报编辑部,湖北黄石435002

出　　处：《湖北师范大学学报(哲学社会科学版)》2025年第2期151-156,共6页Journal of Hubei Normal University(Philosophy and Social Science)

基　　金：国家社科基金项目(24BJY150)。

摘　　要：互联网和视频制作技术的发展推动了教育类短视频的繁荣。短视频的盛行改变了教育的形式和手段。教育类短视频有着庞大的受众群体,提升其传播力对推动教育高质量发展有着深刻的意义。教育类短视频具有内容定位明确、节奏把控严格、语言使用得体等特点。根据教育类短视频在传播过程中出现内容质量参差不齐、视频投放战略错误、语言使用不规范等问题,提出基于内容优化、借力社交媒体平台、整合语言特点的传播力提升路径,并强调制作短视频要遵守版权保护法。Internet and video technology have triggered the popularity of short educational videos.The prevalence of short videos has changed the form and means of education.Short educational videos have a huge audience.The enhancement of their dissemination has profound significance for promoting the development of education.Good short educational videos have the characteristics of content targeting,strict time control,appropriate use of language.Due to the problems of mixed content quality,unwise platform choice,improper use of language in short educational videos,the strategies of content optimization,media platform pinpoint,deeply resonating language incorporation are proposed to enhance their dissemination.It is also emphasized that the production of short educational videos must comply with copyright protection laws.

关 键 词：教育类短视频 传播力 内容优化 媒体平台 语言特点 

分 类 号：G206.2[文化科学—传播学]