旅游吸引物的社会建构与意义转移研究——以大理古城洋人街为例  

Study on the Social Construction and Meaning Transfer of Tourist Attractions--Take the Foreigner Street in the Ancient City of Dali as an Example

作　　者：张来凤 李庆雷[1] ZHANG Lai-feng;LI Qing-lei(Yunnan Normal University,Kunming 650504,China)

机构地区：[1]云南师范大学管理学院,云南昆明650504

出　　处：《黑龙江生态工程职业学院学报》2025年第2期38-43,共6页Journal of Heilongjiang Vocational Institute of Ecological Engineering

基　　金：云南师范大学研究生科研创新基金项目“‘独享’变‘共创’:旅居者角色演变与在地化实践关系研究”(YJ SJJ23-B62)。

摘　　要：旅游吸引物是可被建构的,并在社会价值与理想更迭中被赋予新内涵,实现意义转换。选取大理古城洋人街为案例地,以相关文献和游客在携程、小红书发表的评论和笔记为研究样本,运用内容分析法,使用ROST CM6软件,对大理古城洋人街作为旅游吸引物的社会建构与意义转移过程进行分析。研究发现:地方客体特征具有催化地方成为吸引物的潜力,吸引物随社会价值与理想更迭,持续经历社会建构与意义转移。大理古城洋人街现可归纳为以酒吧文化、餐饮美食为特征的“夜经济”休闲街区。考虑游客评价倾向,建议从文化内涵、沉浸体验、标识景观等方面提升景点吸引力,以促进新时期吸引物建构与意义生产。Tourism attraction can be constructed and endowed with new connotations in the change of social values and ideals to realize the transformation of meaning.Select Foreigner Street in Dali Ancient City as the case site,take relevant literature and comments and notes published by tourists in Ctrip and rednote as research samples,apply Content analysis method and ROST CM6 software to analyze the social construction and meaning transfer process of Foreigner Street in Dali Ancient City as a tourist attraction.It is found that the characteristics of local objects have the potential to catalyze the place to become an attraction,which continuously experiences social construction and meaning transfer with the change of social values and ideals.Dali Ancient City Foreigner Street can now be summarized as a“night economy”leisure street characterized by bar culture and food and beverage.Considering the evaluation tendency of tourists,it is suggested to enhance the attraction of scenic spots from the aspects of cultural connotation,immersion experience and signage landscape,so as to promote the construction of attraction and meaning production in the new era.

关 键 词：社会建构 意义转移 旅游吸引物 洋人街 

分 类 号：F592.7[经济管理—旅游管理]