基于微信公众号的档案宣传创新方式研究  

Research on Innovation of Archives Publicity Based on WeChat Public Account

作　　者：刘俞 Liu Yu(Hebi City Key Project Construction Service Center,Hebi 458030,China)

机构地区：[1]鹤壁市重点项目建设服务中心,鹤壁458030

出　　处：《办公自动化》2025年第5期78-80,共3页Office Informatization

基　　金：2024年河南省档案科技项目“新一代信息技术驱动档案微信公众平台创新研究”(2024-X-008)阶段性成果。

摘　　要：微信公众号正在成为新媒体时代基层档案工作者开展档案宣传工作不可或缺的重要平台,文章以档案微信公众号的宣传优势切入,剖析利用微信公众号开展档案宣传工作会产生的机遇和挑战,提出加强内容吸引力、差异化推送和提高工作人员社交媒体素养等多种具体解决建议,以期更好利用微信公众号为档案宣传工作的发展提供助力。WeChat public accounts are becoming an indispensable platform for grassroots archivists to conduct archive promotion work in the new media era.This paper explores the advantages of using WeChat public accounts for archive promotion,analyzing the opportunities and challenges they present.It proposes specific strategies,including enhancing content appeal,implementing differentiated push notifications,and improving the social media literacy of staff members.These measures aim to better utilize WeChat public accounts to support the development of archive promotion efforts.

关 键 词：档案宣传 微信公众号 差异化推送 社交媒体素养 

分 类 号：G206[文化科学—传播学] G270.73