高质量发展视域下乡村旅游助力乡村振兴的实践进路  

Practical Progression of Rural Tourism Helping Rural Revitalization in the Perspective of High-quality Development

作　　者：张一鸣 陈虎 ZHANG Yiming;CHEN Hu(Shenzhen Tourism College,Jinan University,Shenzhen 518000,Guangdong,China;School of Public Administration,Shandong Agricultural University,Tai’an 271018,Shandong,China)

机构地区：[1]暨南大学深圳旅游学院,广东深圳518000 [2]山东农业大学公共管理学院,山东泰安271018

出　　处：《科技和产业》2025年第5期194-198,共5页Science Technology and Industry

摘　　要：乡村旅游高质量发展是促进乡村振兴的重要抓手。对112个乡村旅游减贫案例,利用理论编码和网络文本分析进行相关研究和数据揭示,剖析中国乡村旅游发展过程中存在的问题、所采取的措施、取得的成效和成功经验。在此基础上最终得出抓住人才关键、促进资金整合、推进产品开发、构建营销格局、提高品质管理、主客共建共享等策略及建议,为破解乡村旅游发展困境、助力乡村振兴战略推进、指导乡村旅游高质量发展提供一定的借鉴。High-quality development of rural tourism is an important tool for promoting rural revitalization.By analyzing 112 cases of poverty reduction in rural tourism,using theoretical coding and network text analysis to conduct relevant research and data revelation,the problems,measures taken,achievements and successes in the development of rural tourism in China were analyzed.On this basis,the strategies are proposed,including grasping the key of talents,promoting the integration of capitals,advancing the development of products,constructing the marketing pattern,improving the quality management,and building and sharing with hosts and guests,in order to provide certain reference for cracking the development dilemma of rural tourism,helping to promote the strategy of rural revitalization,and guiding the high-quality development of rural tourism.

关 键 词：乡村旅游 高质量发展 旅游减贫 乡村振兴 案例研究 

分 类 号：F592.3[经济管理—旅游管理] F303.4[经济管理—产业经济]