数字经济背景下江西动漫产业发展模式和策略  

Development Model and Strategy of Jiangxi Animation Industry under the Background of Digital Economy

作　　者：邱国斌[1] 宗正昌 QIU Guobin;ZONG Zhengchang(School of Economic and Management,Nanchang Hangkong University,Nanchang 330063,China)

机构地区：[1]南昌航空大学经济管理学院,南昌330063

出　　处：《科技和产业》2025年第5期205-215,共11页Science Technology and Industry

基　　金：国家自然科学基金(72463022);江西省文化艺术科学规划项目(YG2022167);江西省高校人文社会科学研究项目(GL23122);江西省智库研究项目(24ZK16);江西省学位与研究生教育教学改革研究项目(JXYJG-2022-138);江西省教育科学规划课题(23YB105)。

摘　　要：探讨数字经济背景下江西动漫产业的发展模式和策略,运用演化博弈理论构建政府、动漫企业和社会民众的博弈模型。研究发现:政府数字技术投资水平、政策地方性支持显著影响各主体策略选择;企业转型成本关乎其策略,低转型成本与高创新收益可增加数字化创新概率;社会民众数字化素养提升对参与行为影响较大。最后,利用MATLAB R2021a进行仿真分析,提出相应的政策建议,以推动江西动漫产业在数字经济背景下的高质量发展。The development model and strategy of Jiangxi’s animation industry in the context of the digital economy was explored,and a game model involving the government,animation enterprises,and the public was constructed using the evolutionary game theory.It is found that the level of the government’s digital technology investment and the local policy support significantly affect the strategy choices of each entity.The transformation cost of enterprises is crucial to their strategy,and low transformation costs and high innovation returns can increase the probability of digital innovation.The improvement of the digital literacy of the public has a significant impact on their participation behavior.Finally,a simulation analysis was conducted using MATLAB R2021a.Corresponding policy recommendations are put forward to promote the high-quality development of Jiangxi’s animation industry in the context of the digital economy.

关 键 词：数字经济 动漫产业 演化博弈 仿真 

分 类 号：G124[文化科学] F49[经济管理—产业经济]