广告设计中极简主义视觉艺术的表现路径与应用  

The Expression Path and Application of Minimalist Visual Art in Advertising Design

作　　者：尹能萍 YIN Nengping(Guangzhou Donghua Vocational College,Guangzhou 510000,China)

机构地区：[1]广州东华职业学院,广东广州510000

出　　处：《鞋类工艺与设计》2025年第5期48-50,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：极简主义是一种通过减少设计元素、简化视觉内容来增强设计效果的艺术风格,广泛应用于广告设计中。本文探讨了极简主义在广告设计中的表现路径及其应用,重点分析其在图形、文字、色彩和空间布局中的表现,讨论极简主义对广告传播效率的提升及其在现代视觉艺术中的重要性。Minimalism is an artistic style widely used in advertising design that enhances design effects by reducing design elements and simplifying visual content.This article explores the expression path and application of minimalism in advertising design,with a focus on analyzing its performance in graphics,text,color,and spatial layout.It discusses the improvement of advertising communication efficiency by minimalism and its importance in modern visual art.

关 键 词：极简主义 广告设计 视觉艺术 简约风格 应用路径 

分 类 号：J524[艺术—艺术设计]