乡村振兴视域下非物质文化遗产产品包装研究——以仁化石塘堆花米酒为例  

Research on Packaging of Intangible Cultural Heritage Products from the Perspective of Rural Revitalization——Taking Renhua Shitang Duihua Rice Wine as an Example

作　　者：谭曦 TAN Xi(Guangdong Songshan Polytechnic,Shaoguan 512126,China)

机构地区：[1]广东松山职业技术学院,广东韶关512126

出　　处：《鞋类工艺与设计》2025年第5期100-102,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：广东省广东松山职业技术学院2022年度校级科研项目《乡村振兴视域下非物质文化遗产产品包装研究——以仁化石塘堆花米酒为例》(项目编号:2022SKYB05)。

摘　　要：本文以仁化石塘堆花米酒为例,探讨了其作为非物质文化遗产产品的包装设计策略。通过对石塘堆花米酒的历史文化背景、包装设计现状以及市场需求的分析,提出了结合地域文化、提升品牌认知度、创新包装形式等策略,旨在促进石塘堆花米酒的市场竞争力,助力乡村振兴。This article takes Renhua Shitang Duihua Rice Wine as an example to explore its packaging design strategy as an intangible cultural heritage product.By analyzing the historical and cultural background,packaging design status,and market demand of Shitangduihua rice wine,strategies such as combining regional culture,enhancing brand awareness,and innovating packaging forms are proposed to promote the market competitiveness of Shitangduihua rice wine and help rural revitalization.

关 键 词：乡村振兴 非物质文化遗产 产品包装 仁化石塘堆花米酒 

分 类 号：G127[文化科学]