基于修订IPA分析法的乡村旅游地居民土地利用绩效满意度研究  

Land Use Performance Satisfaction of Rural Tourism Destination Residents Based on the Revised IPA Analysis

作　　者：刘昕 高云红 罗文斌[1] 鲁玉莲 Liu Xin;Gao Yunhong;Luo Wenbin;Lu Yulian(College of Tourism,Hunan Normal University,Changsha 410081,Hunan;School of Zhaotong,Zhaotong 657000,Yunan)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081 [2]昭通学院,云南昭通657000

出　　处：《农业展望》2024年第12期24-32,共9页Agricultural Outlook

基　　金：湖南省自科面上项目“大都市边缘区典型旅游村土地利用与旅游发展协同机制与效应研究”(2024JJ5264);湖南省教育厅科研重点项目“复杂系统视角下乡村旅游地农户可持续生计组态路径与长效机制研究”(2022A0053)。

摘　　要：乡村旅游地居民作为旅游发展过程中的重要利益相关者,其对土地利用的满意度关乎旅游地的可持续发展和人地协调。本研究从土地利用绩效视角出发,以长沙市光明村和关山村为案例地,结合文献分析和实地调研,从结构、程度、效益三方面构建了旅游地居民土地利用绩效的满意度评价指标体系。以旅游地居民为调查对象,采用多阶段抽样的策略,获取302份有效问卷,运用修正IPA分析法以满意度和引申重要性对旅游地居民土地利用绩效满意度进行定量分析。结果表明:乡村旅游地居民土地利用满意度评价和重要性感知之间存在差异,对乡村旅游发展中土地的旅游产值满意度最高,农业产值满意度最低;对土地利用率的重要性感知最高,旅游产值重要性感知最低;修正IPA分析可得,旅游地居民对闲置土地结构、旅游用地占比、耕地利用结构和就业人数4项因子的重视度较高,但满意度低,亟须重点改进。最后,根据案例地满意度评价结果,从因地制宜制定科学的土地利用规划、强化土地管理和用地补偿,深挖乡村土地农业文化价值、实现农文旅融合发展,坚持生态文明发展理念、持续改善人居环境和人地协调发展等方面提出了提高乡村旅游地居民土地利用满意度、促进乡村旅游发展的对策建议。As an important stakeholder in the process of tourism development,the satisfaction of rural tourism residents with land use is related to the sustainable development of tourism and human-land coordination.From the perspective of land use performance,this paper took Guangming village and Guanshan village of Changsha as case studies,and combined literature analysis and field research to construct a system of indicators for evaluating the satisfaction of residents'land use in rural tourism destinations in terms of structure,extent and benefits.Taking the residents of the rural tourism destinations as the survey objects,302 valid questionnaires were obtained by multi-stage sampling strategy,and the modified IPA analysis method was used to quantitatively analyze the satisfaction with land use of the residents of the tourist sites in terms of satisfaction and derived importance.The results showed that:there are differences between the evaluation of land use satisfaction and the perceived importance of the residents of rural tourism destinations,the satisfaction with the tourism output value of the land in the development of rural tourism is the highest,and the satisfaction with the agricultural output value is the lowest;the perceived importance of the land utilization rate is the highest,and the perceived importance of the tourism output value is the lowest;the modified IPA analysis can be obtained that the residents of the tourism land paying attention to the structure of the unused land,the percentage of the tourism land,the structure of the utilization of the arable land and the employment number 4 factors have high importance but low satisfaction,which need to be focused on improvement.Finally,based on the satisfaction evaluation results of the case site,countermeasure and suggestions to improve the land use satisfaction of residents in rural tourism destinations and promote the development of rural tourism were put forward,in terms of formulating scientific land use planning according to the local conditions,stre

关 键 词：乡村旅游地居民 土地利用 满意度 修正IPA分析法 

分 类 号：F321.1[经济管理—产业经济] F592.7