基于乡村多元价值视角的休闲农业产品开发模式  

Development Model of Leisure Agricultural Products from the Perspective of Diversified Rural Values

作　　者：刘享岳 江晶[1] Liu Xiangyue;Jiang Jing(Beijing University of Agriculture,Beijing 102206)

机构地区：[1]北京农学院,北京102206

出　　处：《农业展望》2024年第12期95-102,共8页Agricultural Outlook

基　　金：北京市农业农村局2023年北京市景观休闲农业创新团队项目(BAIC09-2023)。

摘　　要：随着社会经济的快速增长和人们生活水平的提高,消费观念的逐渐转变使休闲农业逐渐兴起,其成为现代农业与旅游业相结合的一种新兴发展模式。休闲农业产品不仅涵盖了传统的农副产品,还包括具有观光、体验和文化内涵的特色产品。尽管休闲农业前景广阔,但在当前的产品开发过程中,仍然存在许多亟待解决的问题。有效解决这些问题必须深入分析乡村多元价值内涵与休闲农业产品开发模式之间的关联逻辑。乡村的多元价值不仅包括自然生态、农业景观、传统文化等要素,还涉及现代产业发展和市场需求的结合。休闲农业产品的开发模式应从创新和差异化入手,通过挖掘地方特色,打造具有文化底蕴和生态魅力的产品体系。基于此,进一步优化休闲农业产品开发模式,可从加强特色化产品开发、品牌建设和智能化管理等方面着手,推动休闲农业高质量发展。With the rapid growth of social economy and the improvement of people's living standards,the gradual change of consumption concepts has led to the gradual rise of leisure agriculture,which has become an emerging development model combining modern agriculture and tourism.Leisure agriculture products not only cover traditional agricultural and sideline products,but also include special products with sightseeing,experience and cultural connotations.However,despite the broad prospects of leisure agriculture,there are still many problems to be solved in the current product development process.In order to effectively solve these problems,it is necessary to deeply analyze the correlation logic between the connotation of rural multiple values and the development model of leisure agriculture products.The multiple values of rural areas not only include elements such as natural ecology,agricultural landscape,and traditional culture,but also involve the combination of modern industrial development and market demand.The development model of leisure agriculture products should start with innovation and differentiation,and create a product system with cultural heritage and ecological charm by exploring local characteristics.Based on this,further optimizing the development mode of leisure agricultural products can be carried out from strengthening the development of special products,brand building and intelligent management,so as to promote the high-quality development of leisure agriculture.

关 键 词：乡村价值 休闲农业 农产品开发 多元价值 

分 类 号：F323.4[经济管理—产业经济]