From Trend to Transformation  

作　　者：Zhang Shasha 

机构地区：[1]不详

出　　处：《Beijing Review》2025年第11期40-41,共2页北京周报(英文版)

摘　　要：Remember the iconic scene from 1953 hit Roman Holiday where Audrey Hepburn enjoys gelato on the Spanish Steps?That gelato came from the century-old Roman brand Giolitti.Established in1900,Giolitti is famous for offering a selection of classic and innovative flavors.Recently,Giolitti made its much-anticipated debut in China.The brand's first store in China opened in Shanghai during the 2025 ChineseNew Year holiday,from January 28to February4.Its opera-tor,an Italian with the Chinese name Zhao Dan,said the company had noticed many of its custom-ers in Rome were Chinese tourists,which inspired its China entry.The Shanghai opening instantly became a social media sensation.Seeing the buzz firsthand,Zhao revealed plans to open more stores across China.

关 键 词：TRANSFORMATION STORES ITALIAN 

分 类 号：F42[经济管理—产业经济]