ISPO Munich 2024展会观察与运动纺织品的发展方向分析  

Observations from ISPO Munich 2024 and Analysis of the Development Trends in Sports Textiles

作　　者：韩俊霞 杨雨心 陈培培 

机构地区：[1]中国纺织信息中心

出　　处：《纺织导报》2025年第2期20-31,共12页China Textile Leader

摘　　要：在全球纺织服装行业不断演进的当下,运动纺织品领域正经历着深刻变革。ISPO Munich作为全球户外及体育用品展览的“风向标”,其展会动态与创新成果对纺织服装企业的发展战略制定有着至关重要的参考意义。文章旨在深入剖析ISPO Munich近年来的发展轨迹,细致解读2024年展会中运动纺织品在新原料、新工艺、新技术方面的应用,进而为企业开发与推广运动纺织品提供清晰的发展趋势指引和切实可行的营销策略建议。In the context of the continuous evolution of the global textile and apparel industry,the sports textiles field is undergoing significant transformations.As a barometer of the global outdoor and sporting goods exhibition,ISPO Munich’s updates and innovative outcomes are of crucial reference value for textile and apparel companies in formulating their development strategies.This article aims to delve into the development of ISPO Munich in recent years and provide a detailed interpretation of the applications of new raw materials,processes,and technologies in sports textiles showcased at the 2024 exhibition.In doing so,it offers clear guidance on development trends and practical marketing strategy recommendations for enterprises in developing and promoting sports textiles.

关 键 词：户外运动 展会观察 可持续 功能性 运动趋势 

分 类 号：TS106[轻工技术与工程—纺织工程]