中国黑色旅游发展研究  

Research on the development of dark tourism in China

作　　者：张湉 孙琼 孙云昕 ZHANG Tian;SUN Qiong;SUN Yunxin(School of Management,Beijing Union University,Beijing 100101,China)

机构地区：[1]北京联合大学管理学院,北京100101

出　　处：《中国软科学》2024年第S1期326-337,共12页China Soft Science

基　　金：北京市社会科学基金一般项目“京津冀乡村非物质文化遗产空间分异及与旅游深度融合发展研究”(23GLB020)。

摘　　要：黑色旅游是促进黑色旅游地可持续发展的一种重要途径,黑色旅游者在旅游过程中能够感悟生命意义,进而影响其行为。基于“价值—态度—行为”层级理论,构建黑色旅游者“价值观—生命意义感—文明旅游行为意向”模型,采用线上调查问卷的方式,利用Smart-PLS软件对收集到的472份有效问卷进行结构模型分析发现:(1)黑色旅游者死亡焦虑主义和死亡反省主义价值观正向影响其生命意义感;(2)生命意义感正向促进黑色旅游者文明旅游行为意向的产生;(3)死亡焦虑主义价值观对文明旅游行为意向没有直接的促进作用,死亡反省主义价值观则能够正向影响文明旅游行为意向的产生;(4)生命意义感在黑色旅游者价值观(死亡焦虑主义和死亡反省主义)与文明旅游行为意向(遵守型和建设型)之间发挥重要的中介作用。Dark tourism is a significant means of promoting sustainable development in dark tourist destinations.Through travel,dark tourists can gain an understanding of the meaning in life and subsequently influence their behavior.This paper constructs a model for dark tourists based on the hierarchy theory of“value-attitudinal behavior”,specifically focusing on“values-sense of life meaning-civilized tourism behavior intention”.Utilizing an online questionnaire,structural model analysis was conducted using Smart-PLS software on 472 valid questionnaires collected.The findings indicate that:(1)The values of death anxiety and death introspection positively impact meaning in life for dark tourists;(2)Meaning in life significantly promotes the generation of civilized travel behavior intention among dark tourists;(3)While the value of death anxiety does not directly promote civilized tourism behavior intention,the value of death introspection positively influences its formation;(4)Meaning in life plays a crucial intermediary role between different values held by dark tourists and their intentions for civilized travel behavior.

关 键 词：死亡焦虑 死亡反省 生命意义感 文明旅游行为 黑色旅游 

分 类 号：F592.3[经济管理—旅游管理]