基于受众中心论的武术对外传播  

On the External Communication of Wushu Based on Audience-Centered Theory

作　　者：杨毅华 刘雍 Yang Yihua;Liu Yong(Guangdong Institute of Arts and Sciences,Zhanjiang Guangdong 524400,China)

机构地区：[1]广东文理职业学院,广东湛江524400

出　　处：《武术研究》2025年第3期13-15,共3页Wushu Studies

摘　　要：文章运用文献资料法与逻辑分析法等研究方法在受众中心视角下对武术对外传播进行研究。对武术对外传播受众的特征以及受众中心论与武术对外传播之间的关系进行阐述。同时,基于受众中心论视角分析对武术对外传播的受众进行细分,注重受众反馈,考虑受众个性与心理特征等优势及其脱离传播主题思想;容易出现偏差和误读,弱化了媒体的引导功能等不足,并提出策略。This article uses the literature method and logical analysis method to study the external communication of Wushu from an audience-centered perspective.First,the characteristics of the audience for the external communication of Wushu and the relationship between the audience-centered theory and the external communication of Wushu are expounded.Secondly,based on the perspective of audience-centered theory,it analyzes the audience segmentation of Wushu external communication;pays attention to audience feedback;considers the advantages of the audience's personality and psychological characteristics and is divorced from the communication theme;is prone to bias and misunderstanding;weakens the guidance of the media Insufficient functions,and propose strategies.

关 键 词：受众中心论 武术 对外传播 反馈 

分 类 号：G85[文化科学—民族体育]