四川省民俗节庆体育旅游发展的现实困囿与实践进路  

The Reality of Folk Festival and Sports Tourism Development in Sichuan Province and the Better Practice Way

作　　者：张旭鹏[1] 董新慧 舒钟慧 李跃 胡荣国[1] Zhang Xupeng;Dong Xinhui;Shu Zhonghui;Li Yue;Hu Rongguo(Sichuan Vocational and Technical College of Communications,Chengdu Sichuan 611130,China)

机构地区：[1]四川交通职业技术学院,四川成都611130

出　　处：《武术研究》2025年第3期108-110,共3页Wushu Studies

基　　金：国家体育总局体育文化发展中心·西华师范大学体育文化研究基地立项资助项目,编号:23TC008;四川交通职业技术学院科技创新发展基金资助。

摘　　要：文章运用文献资料法、逻辑分析法等研究方法,对四川省民俗节庆体育体育旅游的时代意涵、现实困囿进行研究,并提出了相应的实践进路。研究发现:民俗节庆体育旅游有利于民俗体育文化的活态传承、地方经济水平的整体提高、民族文化的交往交流交融;民俗节庆体育旅游存在文化内容“失真化”、运营模式“同质化”、发展理念“功利化”现象;民俗节庆体育旅游应然从坚持文化生态整体保护、打造地方节庆特色品牌、加强政府部门价值引导着手,维护节庆体育文化原真、提高地方旅游吸引力、树立可持续性发展理念。Using the literature method and logical analysis method,the study examines the contemporary connotations and practical difficulties of folklore festival and sports tourism in Sichuan Province,and proposes a corresponding practical way forward.The study finds that:folk festival sports tourism is conducive to the living heritage of folklore and sports culture,the overall improvement of local economic level,and the communication and exchange of ethnic cultures;folk festival sports tourism has"distortion"of cultural content and"homogenization"of operation mode,The phenomenon of"utilitarianization"of development concept;folk festival and sports tourism should start from adhering to the overall protection of cultural ecology,creating local festival brands,strengthening the value guidance of government departments,maintaining the original culture of festival and sports,improving the attractiveness of local tourism,and establishing the concept of sustainable development.

关 键 词：民俗文化 节庆体育 体育旅游 

分 类 号：G85[文化科学—民族体育]