Examining channel choice preferences for grocery shopping during the Covid-19 pandemic  

作　　者：Ibukun Titiloye Md Al Adib Sarker Xia Jin Brian Watts 

机构地区：[1]Department of Civil and Environmental Engineering,Florida International University,10555 W.Flagler Street,EC 3725,Miami,FL 33174,USA [2]Department of Civil and Environmental Engineering,Florida International University,10555 W.Flagler Street,EC 3603,Miami,FL 33174,USA [3]Performance&Trends,Forecasting&Trends Office,Florida Department of Transportation,USA

出　　处：《International Journal of Transportation Science and Technology》2024年第2期57-72,共16页交通科学与技术(英文)

基　　金：sponsored by the Florida Department of Transportation(BDV29977-59).

摘　　要：Research on grocery shopping channel preferences has been growing in the wake of the Covid-19 pandemic.However,few studies have utilized the discrete choice experiment(DCE)to elicit choices in hypothetical scenarios.Moreover,attitudinal factors,which may better explain preference heterogeneity,are rarely considered.Given that the evolution of shopping behavior in the context of the Covid-19 pandemic has huge implications for transportation planning and modeling,this study aims to examine consumers’grocery shopping channel preferences through a DCE that was constructed with three grocery shopping channels(home delivery,curbside pickup,and in-store)and five time-cost attributes(product price,shopping time,delivery time,delivery cost,and travel time).8603 responses were elicited from 1229 Florida residents between February and April 2021.Information on various aspects of respondents’shopping attitudes as well as their sociodemographic and household attributes,grocery shopping activities,and distance to the grocery store were also collected.Using mixed logit modeling for analyses,results indicate that individuals with low education,in low-to middle-income earning households,with three or more household vehicles,and having full access to a vehicle tended to prefer instore shopping.Also,perceived security risk,pro-alternative mobility options,pro-local store shopping,and shorter distances to grocery stores predisposed individuals toward in-store shopping.Alternatively,females,young and middle-aged individuals,workers,and individuals in large households tended to prefer home delivery and curbside pickup.Technology savviness,pro-environment,pro-online shopping,and shopping enjoyment were also drivers of home delivery and curbside pickup purchases,while cost and time consciousness did not show significant effects.Overall,the findings in this study have implications for retailers,transportation planners,and policymakers.

关 键 词：E-grocery ATTITUDES Travel behavior Covid-19 Online shopping 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]