生态认知对大学生快递包装物回收意愿的影响研究  

Research on the Impact of Ecological Cognition on College Students'Willingness to Recycle Express Packaging Materials

作　　者：宋思颖 里谢尔·L·拉马德里 SONG Siying;Richel L.Lamadrid(Saint Louis University,Baguio City,Philippines 2600;School of Management,Yangtze normal University,Chongqing 408100)

机构地区：[1]菲律宾圣路易斯大学,菲律宾碧瑶市2600 [2]长江师范学院管理学院,重庆408100

出　　处：《中国科技纵横》2025年第2期149-151,共3页China Science & Technology Overview

摘　　要：随着快递业蓬勃发展,快递包装物回收问题凸显。本文以计划行为理论为基础,引入生态认知维度,探究其对大学生回收意愿的影响。运用结构方程模型分析相关数据发现,生态认知不直接影响大学生回收意愿,而是通过态度与知觉行为控制间接作用,且主观规范对回收意愿无显著影响。据此,本文提出针对性建议,以提升大学生回收意愿,助力快递业绿色发展。With the booming development of the express delivery industry,the issue of recycling express packaging has become prominent.Based on the Theory of Planned Behavior,this study introduces the dimension of ecological cognition to explore its impact on college students'recycling intention.By using the structural equation model to analyze the data,it is found that ecological cognition does not directly affect college students'recycling intention,but rather has an indirect effect through attitude and perceived behavioral control,and subjective norms have no significant impact on recycling intention.Accordingly,this paper puts forward targeted suggestions to enhance college students'recycling intention and contribute to the green development of the express delivery industry.

关 键 词：大学生 生态认知 快递包装物 回收意愿 

分 类 号：X783.2[环境科学与工程—环境工程]