新时代数字出版理论与实践进路  

Theoretical and Practical Approaches of Digital Publishing in the New Era

作　　者：陈洁[1] 陈琪[1] Chen Jie;Chen qi(School of Literature,Zhejiang University,Hangzhou 310058,China)

机构地区：[1]浙江大学文学院,浙江杭州310058

出　　处：《浙江大学学报(人文社会科学版)》2025年第2期102-112,共11页Journal of Zhejiang University:Humanities and Social Sciences

基　　金：国家社科基金重大项目(23&ZD219)。

摘　　要：立足新时代,推动数字出版的高质量发展势在必行。服务人民多元文化需求、实现社会与经济双效合一、推动文化对内繁荣及对外影响力提升构成数字出版发展的价值基点。新时代赋予数字出版新内涵:内外环境更新其发展规划,学科自觉推动理论建设,技术变革驱动业态创新。基于理论研究回溯,可从体系化、特色化、应用性等方面革新数字出版理论研究:由理论原点扩展数字出版知识体系,以问题为导向强化数字出版中国特色,数字出版理论服务于知识共创实践。以产品为基础、技术为驱力、人才为支撑、传播为目标、治理为保障,数字出版产业实践可从打造精品内容与服务、以技术推动融合出版新业态、加强数字出版智力支撑、提升数字出版国际影响力、提高数字出版治理能力等方面着力。The rapid development of digital publishing is facing profound changes in strategy,technology,and industry in the new era.There is an urgent need to reconstruct its development.While existing research has provided a detailed description of the practical aspects of the digital publishing industry,it lacks theoretical construction and fails to effectively connect theory with practice.This paper explores the critical trends in digital publishing in the new era from the perspective of its value foundation,reflecting on how innovations in theory and practice can promote high-quality development in this field.Possessing both cultural and economic attributes,the healthy development of digital publishing not only provides economic support but also fulfills the mission of serving the Party and the people,achieving dual effectiveness.Currently,digital publishing products like online literature are pivotal supports for cultural prosperity in the new era,bolstering cultural confidence for building a strong cultural nation and national rejuvenation,while narrating Chinese stories and voices through cultural export.Although digital publishing has made significant strides in going global,there remains room for deeper engagement.Under the influence of constructing a Chinese-characteristic philosophy and social science system,new liberal arts education,and internal crises within the publishing sector,an awareness of disciplinary self-awareness has surged,spurring a wave of theoretical construction in digital publishing.As a key element of publishing,technological advancements have triggered shifts in publishing entities,products,processes,and spaces.Cutting-edge technologies like AIGC will further drive industrial upgrades in digital publishing.Theoretical studies on digital publishing are transitioning from empirical summaries and interdisciplinary theoretical borrowings towards independent theoretical construction,yet challenges remain regarding fragmented theories,lack of uniqueness,and questionable applicability.To address th

关 键 词：新时代 数字出版 数字出版理论 数字出版实践 

分 类 号：G63[文化科学—教育学]