甘肃省体文旅产业融合发展机制与实现路径研究  

Research on the Integration Development Mechanism and Path of Sports,Culture and Tourism Industry in Gansu Province

作　　者：卫路兵[1] 李永乐 WEI Lubing;LI Yongle(Institute of Science and Technology Information of Gansu/Key Laboratory of Science and Technology Evaluation and Monitoring of Gansu,Lanzhou Gansu 730000,China;Gansu Agricultural University,Lanzhou Gansu 730070,China)

机构地区：[1]甘肃省科学技术情报研究所/甘肃省科技评价监测重点实验室,甘肃兰州730000 [2]甘肃农业大学,甘肃兰州730070

出　　处：《甘肃科技纵横》2024年第12期18-23,共6页Gansu Science and Technology Information

基　　金：甘肃省体育科研和决策咨询研究项目“甘肃省体文旅产业融合发展机制与路径研究”(2024-D-7)。

摘　　要：文章旨在研究甘肃省体文旅产业融合发展机制与路径。通过梳理体文旅发展现状、借鉴相关研究成果进行定性分析,探讨甘肃省体育、文化、旅游资源的现状及融合发展的必要性。研究发现,甘肃省体文旅产业在融合发展方面已取得一定成效,但仍存在产业融合深度不足、发展水平不均衡、品牌典型性不强的问题。针对这些问题,文章提出了推进产业融合纵深发展、提升产业融合均衡度、提高产业融合品牌度的路径。结论认为,甘肃省应充分利用自身优势资源,不断创新发展模式,实现体文旅产业的全面升级与繁荣。通过加强产业间协同合作、构建多元化发展格局、强调独特元素构建品牌形象等措施,可以有效促进甘肃省体文旅产业的深度融合与可持续发展。This paper aims to study the integration development mechanism and path of sports,culture and tourism industry in Gansu Province.By combing the current situation of the disintegration of cultural tourism development and using the relevant research results for qualitative analysis,this paper discusses the current situation of sports,culture and tourism resources in Gansu Province and the necessity of integrated development.The study found that the sports,cultural and tourism industry in Gansu Province has achieved certain results in the integration development,but there are still problems such as insufficient depth of industrial integration,unbalanced development level,and weak brand typicality.In view of these problems,this paper proposes the promotion path to promote the depth of industrial integration,enhance the balance of industrial integration,and improve the brand degree of industrial integration.The conclusion is that Gansu Province should make full use of its own advantageous resources,constantly innovate the development model,and realize the overall upgrading and prosperity of the sports,cultural and tourism industry.By strengthening cooperation among industries,building a diversified development pattern,emphasizing unique elements to build brand image and other measures,the in-depth integration and sustainable development of sports,cultural and tourism industry in Gansu Province can be effectively promoted.

关 键 词：甘肃 体文旅产业 融合发展 

分 类 号：G812.7[文化科学—体育学] G124