导诊APP用户使用意愿及设计策略研究  

Users'Intention to Use Clinic APP and Design Strategies

作　　者：戴劼君 刘苏文[1,2] 李宪锋 王颖[1] DAI Jiejun;LIU Suwen;LI Xianfeng;WANG Ying(Changzhou University,Jiangsu Changzhou 213159,China;City University of Macao,Macao 999078,China)

机构地区：[1]常州大学,江苏常州213159 [2]澳门城市大学,澳门999078

出　　处：《包装工程》2025年第6期98-107,180,共11页Packaging Engineering

基　　金：教育部人文社科规划(21YJA760038)。

摘　　要：目的针对目前导诊APP用户使用意愿低的问题,旨在探究导诊APP用户使用意愿的影响因素以及影响机制,基于影响机制提出相应的设计策略,以期提高在线导诊APP用户的使用意愿。方法在技术接受模型、ISS理论以及计划行为理论的基础上,以信息质量、信任度、情绪反应为潜因变量构建用户使用意愿影响因素模型。该模型探讨了各变量之间的关系,并考察了感知有用性与感知易用性的中介效应。最后基于对106名受访者的调查问卷结果,运用偏最小二乘法(PLS-SEM)结构方程模型进行实证研究。结果表明信息质量、信任度、情绪反应是影响用户使用意愿的关键因素,并且验证了感知有用性与感知易用性存在显著的中介效应。结论根据数据结果提出增强导诊APP用户体验的设计策略,包含以用户需求为导向的设计策略、以信任建立为导向的设计策略、以平和性为导向的设计策略,为导诊APP的优化设计提供进一步参考。In view of the low intention of users for clinic APP,the work aims to explore the influencing factors and mechanisms of the intention of users for clinic APP,and propose corresponding design strategies based on the influencing mechanisms,so as to improve the intention of users for clinic APP.Based on the technology acceptance model,ISS theory and planned behavior theory,a model of factors influencing the intention of users was constructed with information quality,trust degree and emotional response as latent variables.With this model,the relationship between variables was explored and the mediating effect between perceived usefulness and perceived ease of use was examined.Finally,based on the questionnaire results of 106 respondents,the partial least square(PLS-SEM)structural equation model was used for empirical research.Information quality,trust degree and emotional response were the key factors affecting users'intention to use,and the significant mediating effect between perceived usefulness and perceived ease of use was verified.According to the data results,design strategies to enhance the user experience of the clinic APP are proposed,including the usage-oriented desi gn strategy,the ease-oriented design strategy and the placidity-oriented design strategy,which provides further reference for the optimization design of the clinic APP.

关 键 词：导诊APP 使用意愿 影响因素 结构方程模型 设计策略 

分 类 号：TB472[一般工业技术—工业设计]