生成式非秩序图形在视觉传达设计中的应用研究  

Application of Generative Non-ordered Graphics in Visual Communication Design

作　　者：谢赛特 陈翼 XIE Saite;CHEN Yi(Shanghai Academy of Fine Arts,Shanghai University,Shanghai 200000,China;Wenzhou University,Zhejiang Wenzhou 325035,China)

机构地区：[1]上海大学上海美术学院,上海200000 [2]温州大学,浙江温州325035

出　　处：《包装工程》2025年第6期294-307,共14页Packaging Engineering

基　　金：2024年度教育部人文社会科学研究青年基金项目资助(24YJCZH354)。

摘　　要：目的对秩序感的追求是人们与生俱来的本能反应,而在视觉传达设计中加入非秩序图形元素是制造视觉焦点,并突破单一视觉模式局限性的重要方法。通过生成式非秩序图形技术创新,可以在视觉传达设计领域中探索图形设计的新范式。方法基于装饰艺术中的秩序手段,构建非秩序图形的评价体系;基于该评价体系,利用计算机代码生成方式,结合交互式算法和动态图形生成引擎,提出非秩序图形的个性化创作方法。结果应用所开发的系统,在多个设计案例中验证了方法的有效性,既保留了非秩序的视觉特征,又避免了无序状态。结论通过代码生成技术,实现了生成式非秩序图形在视觉传达设计中的应用,突破了传统设计的设计思维,为视觉传达设计提供了新的方法论。The pursuit of order is an innate human instinct,and incorporating non-ordered graphic elements in visual communication design is a key method to create visual focus and break through the limitations of a single visual pattern.Innovations in generative non-ordered graphic technology allow for the exploration of new paradigms in graphic design within the visual communication field.Based on the principles of order in decorative arts,a system for evaluating non-ordered graphics was constructed.By combining computer code generation with interactive algorithms and dynamic graphic generation engines,a personalized creation method for non-ordered graphics was proposed.The developed system was applied in multiple design cases,demonstrating its effectiveness and retaining the visual characteristics of non-order while avoiding disorder.Through code generation technology,the application of generative non-ordered graphics in visual communication design is realized,breaking through traditional design thinking and offering a new methodology for visual communication design.

关 键 词：生成式设计 非秩序图形 代码生成 秩序感 视觉传达设计 

分 类 号：TB472[一般工业技术—工业设计]