具有故事性的文创产品设计与开发  

Design and Development of Cultural and Creative Products with Stories

作　　者：王菲菲[1] WANG Feifei(Chifeng Academy of Fine Arts,Inner Mongolia Chifeng 024000,China)

机构地区：[1]赤峰学院美术学院,内蒙古赤峰024000

出　　处：《包装工程》2025年第6期416-419,共4页Packaging Engineering

摘　　要：目的探讨文创产品设计中融入故事性元素的方法,为文创产品设计提供更多新的思路和创意,使文创设计更具文化底蕴和故事内涵。方法采用案例研究法,从文创“故事性”设计应遵循的原则入手,分析文创设计体现“故事性”的主要路径,并对文创产品“故事化”设计需要避免的问题展开论述。结论文创“故事性”设计应遵循叙事性原则、多元化原则,以及趣味性原则。文创产品设计中,要体现“故事性”设计,就要充分挖掘“故事性”的载体,深入了解故事,提炼故事元素,为设计提供灵感,结合故事元素对文创产品进行创新设计,在文创设计中强调情感共鸣,利用情感连接增强文创产品吸引力,在文创产品设计中提供相关故事的背景信息,融入体验式设计,使用户参与到故事中。To explore the methods of incorporating narrative elements into cultural and creative product design,providing more new ideas and creativity for cultural and creative product design,and making cultural and creative design more culturally rich and story rich.Using case study method,starting from the principles that should be followed in the design of"storytelling"in cultural and creative products,analyze the main paths that reflect"storytelling"in cultural and creative design,and discuss the problems that need to be avoided in the design of"storytelling"in cultural and creative products.The design of cultural and creative storytelling should follow the principles of narrative,diversity,and fun.In the design of cultural and creative products,to reflect"storytelling"design,it is necessary to fully explore the carrier of"storytelling",deeply understand the story,extract story elements,provide inspiration for design,combine story elements to innovate the design of cultural and creative products,emphasize emotional resonance in cultural and creative design,use emotional connections to enhance the attractiveness of cultural and creative products,provide background information of relevant stories in cultural and creative product design,and integrate experiential design,engage users in the story.

关 键 词：文创设计 故事性 体验设计 

分 类 号：TB472[一般工业技术—工业设计]