基于智能技术的展示场景交互体验方式研究  

Interactive Experience Mode in Display Scenes Based on Intelligent Technology

作　　者：白玉成[1] 舒泉发 刘辉 BAI Yucheng;SHU Quanfa;LIU Hui(Zhengzhou Railway Vocational&Technical College,Zhengzhou 450052,China;Ningbo Polytechnic,Zhejiang Ningbo 315800,China;Zhengzhou Business University,Zhengzhou 450000,China)

机构地区：[1]郑州铁路职业技术学院,郑州450052 [2]宁波职业技术学院,浙江宁波315800 [3]郑州商学院,郑州450000

出　　处：《包装工程》2025年第6期430-440,共11页Packaging Engineering

基　　金：河南省教育科学规划2023年度重点课题+党建展览馆智能技术应用与教育效用提升对策研究(2023JKZD42)。

摘　　要：目的分析基于智能技术的展示场景中交互体验类型的使用频率,导出各种交互体验方式的关注度,为智能技术支持下的展品展示设计与规划提供参考依据,以更好地提升用户体验满意度,提高展品展示的效用。方法以展示场景的互动体验方式为基础,从展示场景的智能技术概念和分类、交互体验的概念和类型等方面,对国内外的先行研究和理论进行了研究,以中国科学技术馆为案例进行了展示场景的类型和交互体验方式的分析,构建了展示场景与交互体验展示类型分析模型,通过交互体验方式的雷达图,分析了直接体验方式和间接体验方式的使用分布情况。结果在智能技术的支持下,直接互动体验已成为科学馆展品展示的主要方式,间接互动体验方式中,基于多感官刺激和智能技术的场景也被广泛采用并受到青睐。其中,游戏展示、互动展示、感性展示和特殊演出展示成为最受参观者关注和欢迎的4种交互体验展示方式。结论直接体验方式已成为展示场景交互体验方式的主流。单一的交互体验方式已逐渐被多种方式组合的复合型交互体验方式所代替,展示策划方应该积极利用智能技术,提升感性展示、特殊演出展示、游戏展示等互动、多维刺激和竞争型展示场景的交互体验方式。The work aims to analyze the use frequency of interactive experience types in display scenes based on intelligent technology,derive the attention of various interactive experience modes,and provide reference for exhibit display design and planning supported by intelligent technology,so as to better improve user experience satisfaction and enhance the effectiveness of exhibit display.Based on the interactive experience mode of the display scene,the advanced researches and theories in China and abroad were studied from the intelligent technology concept and classification of the display scene and the concept and type of interactive experience,etc.The types of the display scene and interactive experience mode were analyzed by taking the China Science and Technology Museum as a case,and the analysis model of the display scene and interactive experience display type was constructed.The use distribution of direct experience mode and indirect experience mode was analyzed through the radar map of interactive experience mode.With the support of intelligent technology,direct interactive experience became the main way of exhibit display in science museums,and scenes based on multi-sensory stimulation and intelligent technology in indirect interactive experience were also widely adopted and favored.Among them,game display,interactive display,emotional display and special performance display became the four most popular interactive experience display modes.Direct experience has become the mainstream of interactive experience in display scenes.The single interactive experience mode has been gradually replaced by the composite interactive experience mode combining various modes.Exhibition planners should actively use intelligent technology to improve the interactive experience mode of emotional display,special performance display,game display and other interactive,multi-dimensional stimulation and competitive display scenes.

关 键 词：智能技术 交互体验方式 展示场景 体验展示方式 

分 类 号：TB472[一般工业技术—工业设计]